homepage Welcome to WebmasterWorld Guest from
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member

Home / Forums Index / Google / Google AdWords
Forum Library, Charter, Moderators: buckworks & eWhisper & skibum

Google AdWords Forum

Is it worth the cost difference to target mobile devices?

10+ Year Member

Msg#: 4559897 posted 9:35 pm on Mar 30, 2013 (gmt 0)

I know there are a LOT of variables and the question is vague.

However, I set set up a campaign for a particular theme that was targeted to desktops and another targeted to mobile devices (Mainly differences in landing pages).

I noticed that the first page/first position for mobile devices was a lot higher than for desktops. It makes sense because of the limited number of ad slots available.

My question is, in general, how have you been doing with targeting mobile devices.

My thoughts.

- This will depend heavily on the industry you are in
- A lot more time should be spent fine tuning a landing page for a mobile targeted campaign due to the increased cost and the limits of phones.

I'd greatly appreciate any other thoughts.



Jayson Rodda

Msg#: 4559897 posted 3:55 am on Apr 15, 2013 (gmt 0)

I love targeting mobile devices for clients that receive phone calls. When this is the case I setup up mobile devices to only receive phone calls. No need to worry about conversion rates of sites, every click = phone call. Whilst the cost per click is higher the cost per lead just can't be beaten.


10+ Year Member

Msg#: 4559897 posted 2:48 pm on Apr 15, 2013 (gmt 0)

@Jayson - Thanks for that thought.. I have to work out some details such as how to only serve ads when someone is there to answer the phone or perhaps program the landing page to show a phone number during work hours and a form after hours.

thanks again.

Global Options:
 top home search open messages active posts  

Home / Forums Index / Google / Google AdWords
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved