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|High Bids, Low CPCs, Not 1st Position|
High Bids, Low CPCs
For a given KW with a QS of 10, I am bidding 6x the CPC I am getting, yet getting an average position of 4. Does anyone have any insight into why this may happen?
QS is listed for the exact match version of the keyword.
What match type are you using?
Understand the gap between Bid and CPC:
So you're way outmaneuvering the folks below you, and the same can be said for those above you.
Please check quality score.If a bidder having lower bid price and quality score is higher than you than they will rank above on you.
AdRank = Max. CPC x Quality Score
Hi QS is 10, there is Not much upwards potential
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