homepage Welcome to WebmasterWorld Guest from 54.167.144.4
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member

Visit PubCon.com
Home / Forums Index / Google / Google AdWords
Forum Library, Charter, Moderators: buckworks & eWhisper & skibum

Google AdWords Forum

    
Keyword selection
The fine line between too broad - low search volume
AnaD




msg:4547450
 2:30 pm on Feb 21, 2013 (gmt 0)

Hi everyone,

I am setting up an Adwords account for a software developing company. This is a B2B campaign and the solutions they offer are very specific, so it's not a questions of posting "red shoes" ads, but rather "white-label *** software" or similar complex queries.

My question is: How can I determine that fine line between making my keywords too generic (I don't want to bid for "software") and selecting keywords/phrases that are so narrow they barely get any search volume?

It's the first campaign I set up from scratch and I struggle with determining the best keywords, the optimum budget etc.

Many thanks for your help,

Ana

 

RhinoFish




msg:4547479
 4:25 pm on Feb 21, 2013 (gmt 0)

Very complex question you've asked there... :-)

If your tracking is solid, test, see what works.
In the situation you've described, the loosest I'd go is Modified Broad match (but I'd use Phrase and Exact and let them be low volume if they turn out that way).

Mine for hundreds, if not thousands of negative keywords.

Dig into Analytics as if you're life depended on it (my livelihood does).

Nahin




msg:4550358
 7:44 am on Mar 2, 2013 (gmt 0)

You have to select "Exact", in the keyword tool. May it will help you.

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Google / Google AdWords
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved