Up until now our landing pages for PPC campaigns have been either our home page, a product page, or a category page - whichever is the most relevant. I know this is a mistake, which is why I'm going to make custom landing pages.
I've read a lot about improving the landing page experience, what to include, etc. What I haven't really found (searched on Google and here at WW) is how best to name the URLs and what subfolder to put them in. I am of course referring to landing pages that are separate from the main site.
How do you structure your URLs? Do you include numbers along with the relevant keywords? What do you name the subfolder or folders? Or do you just put all your landing pages in the root folder?
Good luck with that if you have a ton of products. The only real way to do that when you have thousands of products is to build the page on the fly... that way every page matches the search term letter for letter... Meta Tags.. page title and everything.... fakes google out totally and gives you many 78-9-10 quality scores and in real estate we say "Location... Location... Location" but in the PPC world we say "Quality Score... Quality Score... Quality Score" big time lowers your cost per click and makes google love you.
There are enough products to keep me busy, but not tons.
I know the benefits of creating custom landing pages and improving the quality score. I'm just interested in how others setup their URLs and if anyone has any tips for naming the subfolders. I was thinking of putting them all in a /pages/ subdirectory with keyword specific URLs, such as:
/pages/cheap-red-widgets-1.html /pages/cheap-red-widgets-2.html (for different variation of above) /pages/cheap-blue-widgets-1.html /pages/quality-blue-widgets-1.html