I have an busy regional adult dating website and decided to advertise it via Google Adwords to get more users. I set up account, create ads, keywords prices etc. I make tests and Google confirms that my ads are showing.
For some reason the number of clicks stays at zero more than 24 hours. Next day when I return to the Adwords control panel I still see the number of clicks "0" but almost all keywords show warning message "First page bid estimate: €0.10". I decrease "Max. CPC" price to €0.10. Next day I return to the Adwords Control Panel and again see number of clicks "0" and messages "First page bid estimate: €0.30...0.35...0.40".
I am very angry. I don't understand why Google is wasting my time and playing some strange games with prices. No way I am going to pay 30 or 40 eur cents per click. I am not so stupid because if I do it, I never will get this money back.
Is such a price per click normal for Google Adwords?
There is no normal, it depends on your niche. I've no idea what's common for dating sites, but I ran a US campaign in my niche years ago and even then you couldn't get on the front page for $5, and it was north of $25/click to get near the top. And I just helped seomeone set up an account in a niche related to mine and they're paying almost $5 a click. And they're happy.
But that's not the problem. The problem is you need to do a LOT more reading about how to run an adwords account. Your bid amount is only one leg of a three legged-stool consisting of bids, click through rate, and conversions. And it's not even the most important of the three. Get your conversions high and your click through rate high, and your bid amount problems may resolve themselves. How to do all that would fill a book, which is why they have books written on it.
Adwords are not as simple as setting up an account and paying a bid amount, not at all. Again, recommend you do a lot more reading before giving up on this.