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Conversions not importing from Google Analytics
No conversions in AdWords since Jan 6.

 4:56 pm on Jan 16, 2013 (gmt 0)

Anyone else that uses goals from Google Analytics as conversions in Google AdWords seeing issues? Google AdWords shows no conversion data from Analytics since Jan 6. When I look on the Analytics side it's all there. I've raised the issue with my AdWords rep but haven't heard back yet.



 7:25 pm on Jan 16, 2013 (gmt 0)

I noticed the same, for all of my clients.
See Thread: [webmasterworld.com ]
On monday I called Google. After talking to Google Adwords rep. on phone he checked everything. He assured that there seemed to be no mistake done by me. It seems that delays of such a long time are rare. He asked me to contact him again on wednesday, if the conversions are not displayed in Adwords-tables. So I sent an eMail to him today and now I am waiting for his reply.
It looks as if there is a bug that does not hit all customers...


 7:42 pm on Jan 16, 2013 (gmt 0)

Sorry, didn't realize I'd missed your post...

My rep gave me a tech number to call and they confirmed that there has been a reporting delay that has impacted some of their clients. They believed that the issue has been resolved but because of the date range suspects it's that issue. 10 day outage of conversion data is pretty significant. I suggest that you ask your rep to escalate the issue -- as the person I spoke with said they needed to do.


 8:42 pm on Jan 16, 2013 (gmt 0)

Received word back that this is indeed part of a known issue they are working to resolve. No ETA for the fix -- maybe early next week.


 9:03 pm on Jan 16, 2013 (gmt 0)

Sorry, didn't realize I'd missed your post...

No problem: I am happy that I am not alone with this problem. Let's hope that they find the bug and fix it soon. The google rep. told me not showing in the tables will not mess up the result, if we are using the Max. CPA (Conversion-Optimisation-Tool). Not so sure, till now I did not notice strange things (Drop in CTR or Clicks).


 9:16 pm on Jan 16, 2013 (gmt 0)

On my account impressions/clicks have been dropping each day since without the conversion data. I hadn't been paying attention till I reached CPA levels that were higher than ever and impressions/clicks were lower than normal. 100% of my conversion data comes from Analytics. Spend is down 95%. I assume the 5% remaining is experimentation that Google does to try to find relevant sites, etc. I've decided to pause all campaigns till they confirm everything is caught up. (I normally see a 1-2 day delay on conversions at the campaign level and 2-3 day delay on the conversions at the keyword/domain level)


 11:31 pm on Jan 16, 2013 (gmt 0)

Impressions and Clicks are down to less than 25% compared to last week. It's terrible, I didn't notice it before I read your statement. Thank you! (It does not help that at the same time CPC are very low)


 11:39 pm on Jan 16, 2013 (gmt 0)

We'll probably have to be watchful of how fast things come back once conversion tracking catches up. Don't want to get hit with a surge of expensive traffic.


 11:37 pm on Jan 17, 2013 (gmt 0)

If the data is not being imported right now; switch from CPA bidding to another type until the issue is fixed.

I've run into a lot of cases where the data wasn't imported for whatever reason, and it creates what Googlers call a 'death spiral' for CPAs.

Since Google is working off of bad data, the bid decisions get worse and worse and I've seen accounts take 2-3 months to recover from these issues if its not taken care of immediately.

If you switch from CPA bidding to any other bid type. Then after the data is fixed, if Google imports all the old conversions, you can usually switch back to CPA bidding immediately. If the data is not imported, then its usually best to wait 2-3 weeks of data being imported before turning CPA bidding back on.

In these cases, the larger the account, usually the worse the problem gets. Small accounts can usually recover very quickly; but large ones can take a while.


 8:17 am on Jan 18, 2013 (gmt 0)

Thank you, eWhisper! We adopted two methods yesterday for different campaigns: a) switched one campaign from CPA to CPC
b) started a new campaign and paused the old campaign

The google rep. gave the same advise as you did, however your comment gives valuable insights into the consequences.


 11:09 pm on Jan 18, 2013 (gmt 0)

the lag from Analytics Ecomm to AdWords Conversions module is too problematic, setup the AdWords conversion script if you can.

eWhisper is correct about the death spiral on CPA. the attribution pathways are different (between AdWords and Analytics), but you can adjust for these via your CPA bidding.


 9:30 pm on Jan 19, 2013 (gmt 0)

bug confirmed by G



 8:23 pm on Jan 22, 2013 (gmt 0)

Follow up from today's contact is currently no ETA for resolution.


 3:21 pm on Jan 23, 2013 (gmt 0)

Just now I found out: Conversion begin to be imported again.
Till now the data of Janunary 21st can be seen. The data from Janunary 7th to 20th is still missing. Let's hope it will be added in the next couple of days....


 4:29 am on Jan 24, 2013 (gmt 0)

Got a follow up email that conversions are being pulled in from GA but pulling in the missing data will not be automatic. I'll post the instructions once I get them.


 10:30 pm on Jan 24, 2013 (gmt 0)

Just now the data is visible: All conversions from Google Analytics show up in the AdWords tables, even the missing days from 6th to 20th of January 2013. Either they fixed it, so that it pulls even the old data automatically, or somebody at Google took care of it by looking after the individual case.

Anyway, thanks!

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