|Google to Santa: "If you want to be found, pay."|
It seems no market niche is safe from Google's tentacles these days, even a free service like NORAD's Santa Tracker has been bumped down and boxed in by Google's own links in the search engine's results pages.
A search on Google for "santa tracker" shows an Adwords Ad prompting users to "Track Santa Online" in the #1 position -- the ad is from google.com
It seems Google lost out to Microsoft as the lead partner of NORAD's Santa Tracker -- so rather than "provide users with the best results", (as Google purports is their mission in search), and send user's to the the real Santa Tracker -- Google is running it's own -- and wrapping the NORAD serps between Adwords ads and a side-bar with links to Google+ pages about the NORAD site.
On the other side of the fence, the real (NORAD) Santa Tracker site, ( [noradsanta.org...] ), has removed the Google logo from the partners page, and althought it does provide links to "Santa's" YouTube, Facebook and Twitter pages, it does not provide a link to the Google+ page.
I hope Larry, Sergey and Eric remember that he [Santa] is, "making a list, checking it twice, gonna find out who's naughty or nice"...
I actually saw this last night when searching for Santa Tracker. The funny thing is when I showed both sites to my daughter and let her choose which one she like best guess which one she like best? That's right...the Google site. LOL.
I actually saw this last night when searching for Santa Tracker. The funny thing is when I showed both sites to my daughter and let her choose which one she like best guess which one she liked? That's right...the Google site. LOL.
I was surprised with the low response to Sgt_kickaxe post on WebmasterWorld "4459464" to google adds.
Also remember Google says it is not a search engine anymore but a knowledge engine (IMO greed talk for we want all the money)
I think most of us want to believe google will return to editorial integrity. Will it happen? You tell me.
Read Sgt_kickaxe reprint post below I think it does a good job explaining why the serps are in a mess and why our adsense dollars are down and why the future calls for us pay to play with google.
Based on your search query, we think you are trying to find a flight. Clicking this box will show you results from providers that can fulfill your request. Google may be compensated by some of these providers.
Based on your search query, we think you are trying to find a hotel. Clicking this box will show you results from providers that can fulfill your request. Google may be compensated by some of these providers.
Based on your search query, we think you are trying to find a checking account. Clicking this box will show you results from providers that can fulfill your request. Google may be compensated by some of these providers.
Google is being very careful to avoid being viewed as a paid engine, even now. The above are tucked neatly into a question mark popup and not displayed prominently.
Most foods, services or products
- Above the fold is google places, which is paid.
- Most product related informational searches now have a "Google Shopping" affiliate offering mixed into the first page of results.
We have no plans for a paid inclusion program. As we’ve stated in the past, our search results represent our editorial integrity
Google 2004 statement included with IPO filing
Google users trust our systems to help them with important decisions: medical, financial and many others. Our search results are the best we know how to produce. They are unbiased and objective, and we do not accept payment for them or for inclusion or more frequent updating.
What a difference 10 years has made, Google is no longer the same company. To get any kind of prominent positioning that simply being #1-3 USED to provide now requires cash on an increasing basis.
How is it a good thing that now our friends and family are being tapped into to further the above?"
Mircrosoft and NORAD declared the most accurate Santa tracker as Google struggles to keep up with his Christmas sleigh.
The most plausible answer as to why Google's Santa Tracking was not up to par comes in this quote:
|'Looks like Google has applied their patented 'scroogled' algorithm to their Santa tracker this year, or that Bing users have been very, very nice,' said Frank Shaw, Microsoft's public relations chief. |