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Google AdWords Forum

'Landing Page Experience'
How to get reports

 2:52 am on Nov 8, 2012 (gmt 0)

Now that it seems 'Landing Page Experience' plays a role in QS is there anyway to get a report, by KW, of the score for this metric as it seems it would be a very actionable insight.

Thanks very much!



 2:47 am on Nov 15, 2012 (gmt 0)

Landing page quality has been a part of the overall quality score for a long time. However we do not know the proportion of QS associated to the landing page.

You can see if your quality score is affected in a negative way by hovering over the status bubble next to each individual keyword.


 2:52 am on Nov 15, 2012 (gmt 0)

Thanks for the reply.

I really need a report - I have 100's of 1,000's of KWs, you see.


 3:09 am on Nov 15, 2012 (gmt 0)

I have never seen a report in the AdWords UI that broke down quality score as it is broken down under that popup (status bubble).


 12:18 pm on Nov 15, 2012 (gmt 0)

Some of this data is in the API so you can pull it all at once.

Right now the API has the old info still (speed, landing page, relevance); but hopefully, it'll be updated in the next release or two so you can automatically pull the new criteria for QS as well.

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