homepage Welcome to WebmasterWorld Guest from
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Home / Forums Index / Google / Google AdWords
Forum Library, Charter, Moderators: buckworks & eWhisper & skibum

Google AdWords Forum

Global vs. Local Monthly Searches in Adwords keyword tool

5+ Year Member

Msg#: 4515128 posted 5:35 pm on Nov 2, 2012 (gmt 0)

I'm trying to learn how to use a keyword tool in Adwords.
Here's what I entered:
Country- Russia
Desktop and laptop devices
And the keyword was туры в израиль (tours to Israel in Russian Cyrillic letters) . As a broad match type...
Now... the results that I got were:
Global monthly: 60,500
Local monthly: 40,500
If I got it right..."Global monthly" means in this context :
worldwide average monthly searches for this search term in ANY language in any Google search site (google.ru, google.com.ua, google.com, google.fr etc.).
It's all nice, BUT...
Then I made an query for tours to Israel in English in the US...And I got:
Global monthly: 60,500
Local monthly: 27,100

That doesn't make any sense to me though!
How come the total sum (the global) is actually a smaller number than a combined sum of just TWO countries? (27,100+40,500=67,600>60,500)

By "any language" they mean a translation of the term into ANY possible language?Or maybe by "language" Google means the language of searchers' operating system? or their browsers' language?


Global Options:
 top home search open messages active posts  

Home / Forums Index / Google / Google AdWords
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved