I'm trying to learn how to use a keyword tool in Adwords. Here's what I entered: Country- Russia Language-Russian Desktop and laptop devices And the keyword was туры в израиль (tours to Israel in Russian Cyrillic letters) . As a broad match type... Now... the results that I got were: Global monthly: 60,500 Local monthly: 40,500 If I got it right..."Global monthly" means in this context : worldwide average monthly searches for this search term in ANY language in any Google search site (google.ru, google.com.ua, google.com, google.fr etc.). It's all nice, BUT... Then I made an query for tours to Israel in English in the US...And I got: Global monthly: 60,500 Local monthly: 27,100
That doesn't make any sense to me though! How come the total sum (the global) is actually a smaller number than a combined sum of just TWO countries? (27,100+40,500=67,600>60,500)
By "any language" they mean a translation of the term into ANY possible language?Or maybe by "language" Google means the language of searchers' operating system? or their browsers' language?