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Country exclusion issue in Google Adwords

5+ Year Member

Msg#: 4511434 posted 8:33 pm on Oct 23, 2012 (gmt 0)

I live in Israel, but I have a site in Russian. We have lots of russian-speaking people here who use google.ru (in russian Windows) as opposed to google.com or google.co.il
I created a PPC campaign in Google Adwords with a goal of targeting Russian speakers in Russia and the Ukraine (but not here!). Therefore, I just added Russian Federation and the Ukraine as the ONLY 2 countries where my ad should run. And it does work, generally speaking, BUT... when someone in ISRAEL who has Windows in Russian AND who goes to google.RU types in Russian certain phrases, that triggers my ad to appear, unfortunately, and I waste my money. I thought about an IP banning, but that probably won't work, since (from what I understood) you can only ban so many IPs (basically very few single IPs and banning on a whole country scale).



WebmasterWorld Senior Member 10+ Year Member

Msg#: 4511434 posted 9:21 pm on Oct 23, 2012 (gmt 0)

Go onto your account online. Do not use AdWords Editor, the options are not in there yet.

Once online, go into each campaign and into the Settings tab.

Click on "advanced location options" and make sure you are targeting the persons physical location and not "user intent".


5+ Year Member

Msg#: 4511434 posted 10:45 pm on Oct 23, 2012 (gmt 0)

Thanks a bunch! As a matter of fact, it really surprised me (in a bad way, I guess) that Google did that behind my back.
Like if I choose a certain COUNTRY, I expect the ads to appear ONLY there. At least, that's my personal logic.
It's only beneficial to Google to get extra clicks.
I wouldn't have even known about this whole thing, unless I've seen the analytics results (the referer and the keywords they had typed in Google Search).
Well, I should learn more about Adwords.


WebmasterWorld Senior Member 5+ Year Member

Msg#: 4511434 posted 1:56 am on Oct 24, 2012 (gmt 0)

There are a lot of "out of the box" features that advertisers find out about tweaking or switching off after the event and usually after spending some money.

That being said, it's probably better to have the features as opt-out, in my opinion at least.


5+ Year Member

Msg#: 4511434 posted 11:49 pm on Oct 24, 2012 (gmt 0)

Yeah, the real question is:
What other bad surprises Google has in its sleeve?

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