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Best Solution For Limited Budget Google Adwords
jebernier



 
Msg#: 4500205 posted 1:47 pm on Sep 26, 2012 (gmt 0)

Hello,

I've got a Campaign that being throttled down around 2:00PM everyday due to Limited Budget.

I want the Campaign to stay active for at least the entire business day (8 to 5).

I have no flexibility to add more $ to the budget and have no
Conversion tracking so the only thing I can think of is to lower the default bid.

Is this my only option? Any other ideas as to how I can keep the clicks coming in throughout the entire business day?

Thanks-in-Advance

 

RhinoFish

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4500205 posted 2:18 pm on Sep 26, 2012 (gmt 0)

for this campaign setting...

Delivery method (advanced)
+Standard: Show ads evenly over time
+Accelerated: Show ads as quickly as reasonably possible

which do you have selected?
have you set dayparting hours?

phranque

WebmasterWorld Administrator phranque us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 4500205 posted 8:39 pm on Sep 26, 2012 (gmt 0)

your business day is only 8-5 in your time zone.
in addition to dayparting are you also using geotargeting?

jebernier



 
Msg#: 4500205 posted 12:59 pm on Sep 27, 2012 (gmt 0)

RhinoFish

The Delivery method is: Standard: Show ads evenly over time.
My Ad Scheduling is 7:00AM EST to 10:00PM EST

jebernier



 
Msg#: 4500205 posted 1:01 pm on Sep 27, 2012 (gmt 0)

phranque,

Optimially, I would like to have ads showing during normal business hours in all US timezones. My Ad Scheduling is 7:00AM EST to 10:00PM EST. We are a B2B so these times work.

However, my ads start getting limited exposure around 2 to 3 PM EST as my budget is getting low.

jebernier



 
Msg#: 4500205 posted 1:03 pm on Sep 27, 2012 (gmt 0)

The current default bid is $2.00 with a $60.00 daily budget (I know, it's low, but that's all management will give me to work with).

I'm thinking of lowering the default bid to $1.80 and see what happens.

engine

WebmasterWorld Administrator engine us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 4500205 posted 1:21 pm on Sep 27, 2012 (gmt 0)

I've experimented with dayparting for specific hours to give the ads maximum exposure during the best times. Some ads only run for a couple of hours per day, and it has been interesting to see which times are most effective for roi.

buckworks

WebmasterWorld Administrator buckworks us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4500205 posted 3:53 pm on Sep 27, 2012 (gmt 0)

If your budget is capped, yes, lower the bids.

You'll rank lower, but your ads will show more often. Experiment with bids; the ideal is to find the bidding point that uses up your budget with about three cents left at the end of the day.

Other things that can help:

- Test some new ad variations to see if you can improve your CTR.

- Beef up your negative keyword list so your ads are shown more selectively.

- Reduce the use of broad match, and make more use of modified broad match, phrase match or exact match search terms. Again, your ads will be shown more selectively.

- Identify the highest-performing search terms (whatever that means in your circumstances) and test higher bids on those terms. Consider moving top terms into their own ad group(s) and testing new ads customized for those terms.

- Check out what the competition is doing and make sure your ads stand out from the herd. Example: if everyone else is using dynamic keyword insertion, maybe you shouldn't.

jebernier



 
Msg#: 4500205 posted 4:27 pm on Sep 27, 2012 (gmt 0)

Thanks buckworks,

Very good ideas!

RhinoFish

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4500205 posted 5:23 pm on Sep 27, 2012 (gmt 0)

You want to optimize for volume based ROAS, but in a budget limited environment, you can't do that - you do what buckworks suggested, lower your bids (less volume, higher ROAS) to make the most use of the limited funds you have available.

Convince whoever controls the budget to uncap your daily spend, chase a volume based ROAS goal instead.

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