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Tracking Conversions in Adwords With Goals
newbie question
textex




msg:4494888
 8:48 pm on Sep 13, 2012 (gmt 0)

We hit the user up with an upsell after the internal sale is made on our site. The upsell is a third party merchant that we do have a pixel placed with. Is there a way to coordinate the pixel with our analytics goal? I want to be able to see how much specific keywords are earning from this upsell. How can I accomplish this?

 

tommytx




msg:4494947
 12:20 am on Sep 14, 2012 (gmt 0)

The only way to do that is for the third party to talk to a page on your site.. and it ain't easy to get them to do that unless you are a big money maker for them. Hell they will do anything you ask if you are sending them a ton of buyers.... otherwise you cut them off.
so one of many methods would be for their "Thankyou" page meaning when they buy on the third party site they will be sent to a thank you page.. On that page is a tiny (even invisible image) on that page that will be called from your site... and you simply record the call for that image as a sale for you on the third party site...
Each sale will record a hit on the image they are pulling from your site... so you will also need a php file to monitor that image to make sure that the same IP does not call the image more than once.. in case they refresh the page or return to the thankyou page again later.
If you need more information on how to set this up.... just say so..
There are many ways to skin a cat... you could even record the IP of the person you sent them then when they buy you again get to see the IP of the person who is accessing your little tiny image.... so you could match the visitor ip to the buyer ip..
Ain't software automation wonderful....

textex




msg:4494950
 12:38 am on Sep 14, 2012 (gmt 0)

We have a pixel in place already. I am wanting to know if there is a way to track keywor conversions with the third party. Thanks...

tommytx




msg:4494956
 1:20 am on Sep 14, 2012 (gmt 0)

I am referring to placing a tiny image on the third party site that must pull the image from your site.. so when the buyer lands on the third party thankyou page you image being pulled from you domain will report back to you... but its sometimes difficult to get the third party to place anything on their site... but of course if you are important to their success the will do it.. A pixel or image nor anything else on your site can never tell you anything about their site... so you must get something on thier site that reports back to your site.... one way or the other...
I may not be explaining it clearly enought..

gerrigale




msg:4494986
 3:12 am on Sep 14, 2012 (gmt 0)

Hi Tex,
I think I understand what you are asking , you have more than 1 keyword pointing to this 3rd party site and you want to know if keyword or product 1 or keyword or product 2 is generating you more money from your third party site? Is this what you are asking because the thread is hard to follow? I new to this. You are trying to track 2 different keywords which both lead to the same 3rd party site? And you want to know which one generates the most money from the third party site or how much money each different keyword or product generates?

textex




msg:4495141
 10:36 am on Sep 14, 2012 (gmt 0)

@ gerrigale --- EXACTLY!

eWhisper




msg:4496637
 11:03 am on Sep 18, 2012 (gmt 0)

You can use event tracking, onclick tracking, etc to track the outclick in GA.

The real issue is getting the conversion data back from the 3rd party site. For GA to do this, you need to put the GA script on their page, and use cross-domain tracking, etc - and even then it might not work exceptionally well (GA gets odd when there are non-tracked pages between clicks and conversions).

Another option is to use the AdWords conversion tracker on the 3rd party site as the AdWords script is agnostic of the site - it just cares about the AdWords cookie that was set. So, if a click out from your site to the merchant was from a visitor who did not come via AdWords, then it won't be tracked; but if you are just running AdWords through your site to a merchant, than the AdWords script should work for you. However, you still need the merchant to put a script on their confirmation page.

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