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Analytics on steroids messing with conversion data?
sophoclesthesock




msg:4485438
 11:12 am on Aug 16, 2012 (gmt 0)

Hey all,

We used an app to implement our Google Analytics code in order to add some extra functionality. It would appear that this "analytics on steroids" app inadvertently started tracking Google Analytics data three times instead of the one - there are three gifs on each page, and that would account for the absurdly low bounce rate.

Would that also account for odd conversion data?

 

RhinoFish




msg:4485526
 4:20 pm on Aug 16, 2012 (gmt 0)

unlikely, the Ecommerce conversion code (goes on the receipt page) is different that the traffic tracking code (that goes on every page)

sophoclesthesock




msg:4485548
 5:29 pm on Aug 16, 2012 (gmt 0)

Sorry - to clarify, this isn't an ecommerce site. Conversion in this case means downloads or clicks on online white papers.

RhinoFish




msg:4485906
 3:14 pm on Aug 17, 2012 (gmt 0)

The "Conversion" code for downloads is akin to the Ecom conversion code, it's just on your "thanks for downloading" receipt page, not on every page of the website.

Your app does complicate the troubleshooting here though, suggest you have them troubleshoot. If by gif, you mean they are pixel based, then sure, triple counting visits would lower your bounce rate and your other subsequent action tracking, like conversion rate.

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