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Pay-Per-Click click fraud service or audit service
Pay-Per-Click click fraud service or audit service

 7:24 pm on Jul 26, 2012 (gmt 0)

One of our clients has a large distrust of Google pay-per-click. They feel that a vast majority of the ad clicks are fake. Essentially, they don't trust Google at all.

My question:
Is there a reputable click fraud service or pay-per-click audit service that large pay-per-click advertisers use to ensure their ad clicks are real. Are there one or two industry leaders that many large advertisers and agencies just use as standard practice to monitor click fraud.

Thanks in advance for your help.



 4:31 pm on Jul 27, 2012 (gmt 0)

Hard to dispel unfounded obviously false notions like this. I could on and on as to why their suggestion can't be true, but it'll be like arguing religion, they just believe. Ditch them as a client, if this issue has to be fought, there will be a never ending supply of more like it.

Anyone who claims to track fraud, has a vested interest in reporting fraud. There is some fraud, always, look hard enough and you'll find it. Banks do get robbed, but crazy me, I still keep my money there.

Sorry, I know this post wasn't helpful.


 5:23 pm on Jul 27, 2012 (gmt 0)

Yeah, I hear you @RhinoFish, and I've thought of arguments like - "look in Google Analytics, these visitors actually click around, spend time on your site, etc." But then we have experiences for example with the Google Search Partner Network where conversions come through that are obviously bogus from really suspect sites after going through the Website logs.

But you are correct, it is going to be a hard argument to win. They are an excellent client though, so it is well worth trying to work through this issue with them.


 8:27 pm on Jul 28, 2012 (gmt 0)

Agreed, some clients are worth going the extra mile for - and I don't mean financially.

And in some cases, an extra 100 miles... barefoot. :-)


 6:01 am on Jul 30, 2012 (gmt 0)

Is there a reputable click fraud service or pay-per-click audit service
Google has dismissed such long ago claiming they already had sophisticated system in place.
Nevertheless, if an advertiser has some doubts, G will do an investigation. here is more about all that, the link for click investigation request is at the bottom:

If your client does not accept all this what's said on that page...

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