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Adwords 1 Click Conversion vs GA-Goals

10+ Year Member

Msg#: 4469502 posted 1:21 am on Jun 26, 2012 (gmt 0)

Hi Gurus,

I am looking at Google Adwords 1 Click Conversion and Google Analytics - Goal reports and found that both mumbers differ quite a lot.

I guess, it is normal but do you see the same thing ?




WebmasterWorld Senior Member 5+ Year Member

Msg#: 4469502 posted 1:35 pm on Jun 26, 2012 (gmt 0)


You've asked a very complex question. :-)
It can be normal to have big differences.
It can also be normal to not.
Depends on many, many factors, including your other channels, brand strength, coupon focus, affiliate channel cannibalization and on and on.

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