I have recently started working on some PPC accounts that are in really bad shape. One in particular was at one time a revenue generating machine and now its in absolute despair. I have a lot of work to do on this account and I will be OK with that.
What I am not really OK with is the Google team assigned to my accounts. See, I used to work in these accounts daily and had multiple debates that went sideways with this Google rep. When I left and the agency stepped in, all of the strategies he was suggesting to me for so long were implemented and is a big part of the reason that the account is in such bad shape.
I am not blaming him exclusively, but when your talking about a couple million dollars a year in ad spend, I would feel better with a new rep.
So what is the best way to request a new rep at Google? I am thinking about just sending him an email saying I want a new one, but that might come off a tad cold and abrasive. Was hoping for a back door to an escalation team.
The G reps who work accounts are a very good choice for someone who is completely lost, has tragic results, or has zero resources to aim at managing things. But they are not comparable to hiring a pro.
The guy at Sears who works in the tool aisle can give you very good information, but he's not a NASCAR mechanic.
If you do find yourself with tragic results or with zero resources, and hiring a pro is out of reach for whatever reason, I suggest looking into the relatively new crowd-sourced Trada gang - but I do not have first hand experience with them (I said look into, not that I endorse).
If the G folks set you up, your goals need to fit the reality of what you're paying for (you're not paying!).