Msg#: 4450285 posted 10:38 am on May 7, 2012 (gmt 0)
I've got a keyword triggering ~55k impressions over the past 30 days but only 10% of the impressions are being reported in the Search Terms report. The Search Terms report gives me 96% of the clicks, but I'm being penalized for low relevancy since my negatives aren't ditching enough traffic. Of the keywords listed in the Search Terms report I get 9% CTR vs. 0.74% overall .. so there is definitely disparity between what the limited view AdWords is giving me and the true picture.
Does anybody know if there is a good way to find out whats driving the 90% of impressions that I can't see (other than the AW Keyword Tool)?
Msg#: 4450285 posted 2:25 pm on May 7, 2012 (gmt 0)
they should rename that report the "Clicked Search Terms" report. and give us an imps version.
can you be more specific on "I'm being penalized for low relevancy"?
you see, there are search partners that aren't search engines, sometimes, low ctr specific searches aren't hurting you, like when some Amazon page with widgets is "matched" in among your traditional searches, and i doubt G would punish you for the low CTR on those pages... meaning, the Search Terms report is less useful than most think (but it's still better than nothing) because it includes, nested among the stuff you're thinking, these quasi searches as well... those sometimes make it look like your CTR is rock bottom for some specific searches, but it ain't. there, how's that for making the whole thing muddy? :-)
Msg#: 4450285 posted 2:54 pm on May 8, 2012 (gmt 0)
sorry RhinoFish, I got a bit mixed up with the search partners reference. I do get about 30% of my impressions and 17% of clicks via search partners, do you think it's worth segmenting partners away in a separate campaign?
so it didn't say keyword relevance, but ad relevance?