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Improve my bid management system?
Tonearm

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4442180 posted 9:31 pm on Apr 17, 2012 (gmt 0)

Does anyone see room for improvement in my bid management system?

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The system creates a single campaign and creates an ad group for each keyword and creates that keyword under each matchtype within the ad group.

Each ad group has one ad. The same ad template is used for each ad which incorporates the keyword associated with the ad group in the description.

The ad group ID is appended to each ad's destination URL so ROI can be calculated for each ad group. 100% of the calculated bid is bid for the exact match keyword in each ad group, and a smaller percentage is bid for the phrase and broad match keywords.
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It would be nice to switch from many ad groups with one keyword each to one ad group with many keywords. To make this possible, I could use {keyword} in the ad description (although this would mean less control over the ad description) but I would also need to access the keyword ID via ValueTrack for ROI calculation which doesn't seem to be possible. Another problem with this is the 5,000 keyword per ad group limit compared to the 20,000 ad group per campaign limit.

 

Tonearm

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4442180 posted 10:23 pm on Apr 17, 2012 (gmt 0)

Actually I don't think I would need to access the keyword ID via ValueTrack because I could use keyword level URLs and write the keyword ID there myself.

Does {keyword} return the keyword the user entered or the keyword I defined? If it returns the keyword I defined and it was an exact match, is the value of {keyword} equal to "[keyword]" with the brackets?

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