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Google AdWords Forum

position tool

10+ Year Member

Msg#: 4434052 posted 6:31 pm on Mar 27, 2012 (gmt 0)

I am starting to manage lots of adwords campaigns and I need to keep ads at 2nd position. Is there a tool that tells me if the keywords fall out of that position?



5+ Year Member

Msg#: 4434052 posted 2:48 pm on Mar 28, 2012 (gmt 0)

Google retired the position preference feature in April 2011. An alternative is to try to use the automated rules feature to change bidding to target certain positions.


5+ Year Member

Msg#: 4434052 posted 11:36 pm on Mar 28, 2012 (gmt 0)

Has it been a year already since position preference has been retired? Man time flies.

One thing to remember is that you cannot achieve a certain position for all ads, at all times. It's impossible. I don't think it was possible with the position preference feature either.

The best you can do is "around average position X" by bidding to achieve that. But there are so many variables, you can never have absolutely every ad be there whenever they are served.

The first position is the only one you could control with high enough bids that you could always be there. But even then I don't think you could guarantee you'd always be there.


WebmasterWorld Senior Member 5+ Year Member

Msg#: 4434052 posted 8:24 pm on Mar 29, 2012 (gmt 0)

position bidding can also be very misleading:

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