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Google AdWords Forum

    
What is Better? Google Product Ads v Product Extensions
Which offers best CTR and Conversion rates for you?
webdevfv




msg:4433873
 11:03 am on Mar 27, 2012 (gmt 0)

Trying to develop my adwords account to show product picture ads through 'importing' the Google Merchant Center feed into Adwords.

In a quandary as to what works best - Google Product Ads OR Product Extensions.

Has anyone had experience using either or preferably both systems and has data to share regarding success (or lack of) from using them.

Also, is there a best way to set them up. Been searching and searching but not much discussion on this topic.

 

webdevfv




msg:4433929
 3:07 pm on Mar 27, 2012 (gmt 0)

Put some product extensions up a few hours ago but because I updated the GMC feed I haven't been able to check what it looks like as a large % of the products are still pending

KimClink




msg:4434425
 2:53 pm on Mar 28, 2012 (gmt 0)

Personally I have found pretty good results with the product extensions but you may want to also check out AdWords product listings (different from extensions). With Product Listings you create a new campaign and the ads appear as an image with pricing vs image/pricing as an extension to your text ad.

I have seen cases where the wrong products were pulled from the Merchant Center feed for the extension or listings so consider adding some attributes to your MC feed for 'adwords labels' and 'adwords grouping' and then you can set filters on your product extensions and listing to make sure you have the right products served for a particular search query. Here is a adwords help center link with some details on the labels and grouping attributes.

[support.google.com...]

webdevfv




msg:4434434
 3:19 pm on Mar 28, 2012 (gmt 0)

Yeah, I've set up the Product Ads but they are currently showing for every product and I'd rather not have that.

It appears that I need to split up the feed - I seem to spend a lot of time on this feed and am not sure if it's time well spent!

KimClink




msg:4434445
 3:40 pm on Mar 28, 2012 (gmt 0)

LOL I hear you setting up the feed with AdWords can be a little tricky to get just right.

You might be able to save yourself sometime if you set a filter (have you noticed the filters?) - you don't necessarily have to add the AdWords attributes to your feed you can also filter on other feed attributes - here is the list of attributes you can set filters on:

product type
brand
condition
adwords labels
adwords grouping

You will not see the filter option on an already created extension. You only see it when you create a new extension.

RhinoFish




msg:4434978
 8:29 pm on Mar 29, 2012 (gmt 0)

Product Listing Ads success varies dramatically with your filtering, and market factors (ex: does what you offer come in 1 variant or 400).

Real estate is at a premium... if PLA imp, then no text ad imp... often, if Sitelink imp, then no Prod Ext imp...

Don't forget to test PLAs versus non-PLAs (text ads)... and test Sitelinks... and test naked... point being, this question isn't as simple as A vs B. It's A vs B vs C vs D vs Do Nothing Alternative.

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