homepage Welcome to WebmasterWorld Guest from 54.227.215.139
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member

Home / Forums Index / Google / Google AdWords
Forum Library, Charter, Moderators: buckworks & eWhisper & skibum

Google AdWords Forum

    
Google Seeking Better Ways to Measure Ad Performance
engine

WebmasterWorld Administrator engine us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month



 
Msg#: 4431830 posted 6:44 pm on Mar 21, 2012 (gmt 0)

In an interview, Google reveals how it's working on new and better ways to measure ad performance. It is worth a read, imho, especially if you use Google for advertising.

Google Seeking Better Ways to Measure Ad Performance [forbes.com]
Neal Mohan, Google’s VP of display advertising, shed some light on what’s coming next in display for Google at Federal Media Publishing’s Signal SF conference this morning in San Francisco.

 

Sgt_Kickaxe

WebmasterWorld Senior Member sgt_kickaxe us a WebmasterWorld Top Contributor of All Time



 
Msg#: 4431830 posted 10:36 pm on Mar 21, 2012 (gmt 0)

Q: It feels like Google is being put into a walled garden.

Mohan: I wouldn’t put it that way. Google from its earliest days has been about the open Web. It’s a core tenet.


I wish they'd free up some more space on page one of serps because even #1 is below the fold far too often, imo. The more ads I see the less inclined I am to click.

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Google / Google AdWords
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved