| Google Quality Score Question does pausing the keyword affect quality score? |
atwoz

msg:4430895 | 4:03 pm on Mar 19, 2012 (gmt 0) | Dear All, I was wondering, if pausing the top performing keyword for a day and reactivating them the next day affect quality score of that keyword and/or affect/erase the history of that keyword? One of my client said it does affect the performance once the top quality score keyword is paused. But, I don't think it will affect the quality score of that keyword. Please let me know your take on this. Thanks in advance for helping out! AtwoZ
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lgn1

msg:4430906 | 4:17 pm on Mar 19, 2012 (gmt 0) | Pausing a keyword has no impact on its quality score. You can even delete a keyword, and resurrect it years latter with no impact on the historic keyword quality score.
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atwoz

msg:4430964 | 6:51 pm on Mar 19, 2012 (gmt 0) | Thanks lgn1 for your quick response. This means the Quality score of the keyword will remain intact while reactivating it again at later date? Please let me know.
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