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Google Quality Score Question does pausing the keyword affect quality score? atwoz msg:4430895 4:03 pm on Mar 19, 2012 (gmt 0) Dear All, I was wondering, if pausing the top performing keyword for a day and reactivating them the next day affect quality score of that keyword and/or affect/erase the history of that keyword? One of my client said it does affect the performance once the top quality score keyword is paused. But, I don't think it will affect the quality score of that keyword. Please let me know your take on this. Thanks in advance for helping out! AtwoZ
lgn1 msg:4430906 4:17 pm on Mar 19, 2012 (gmt 0)
Pausing a keyword has no impact on its quality score. You can even delete a keyword, and resurrect it years latter with no impact on the historic keyword quality score.
atwoz msg:4430964 6:51 pm on Mar 19, 2012 (gmt 0)
Thanks lgn1 for your quick response. This means the Quality score of the keyword will remain intact while reactivating it again at later date? Please let me know.