homepage Welcome to WebmasterWorld Guest from
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member

Home / Forums Index / Google / Google AdWords
Forum Library, Charter, Moderators: buckworks & eWhisper & skibum

Google AdWords Forum

Google Quality Score Question
does pausing the keyword affect quality score?

5+ Year Member

Msg#: 4430893 posted 4:03 pm on Mar 19, 2012 (gmt 0)

Dear All,

I was wondering, if pausing the top performing keyword for a day and reactivating them the next day affect quality score of that keyword and/or affect/erase the history of that keyword? One of my client said it does affect the performance once the top quality score keyword is paused. But, I don't think it will affect the quality score of that keyword.

Please let me know your take on this.

Thanks in advance for helping out!




WebmasterWorld Senior Member 10+ Year Member

Msg#: 4430893 posted 4:17 pm on Mar 19, 2012 (gmt 0)

Pausing a keyword has no impact on its quality score.

You can even delete a keyword, and resurrect it years latter with no impact on the historic keyword quality score.


5+ Year Member

Msg#: 4430893 posted 6:51 pm on Mar 19, 2012 (gmt 0)

Thanks lgn1 for your quick response.

This means the Quality score of the keyword will remain intact while reactivating it again at later date? Please let me know.

Global Options:
 top home search open messages active posts  

Home / Forums Index / Google / Google AdWords
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved