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Conversions dropped off a cliff after enabling Conversion optimizer

5+ Year Member

Msg#: 4413923 posted 2:56 pm on Feb 3, 2012 (gmt 0)

I've been getting a consistent 30-40 conversions a day for all of 2011. A conversion in my instance is defined as a sign up, defined by a goal in analytics of hitting a thank you page.

I set up conversion tracking to track this goal and waited two weeks for it accumulate data in adwords. I then turned on Conversion Optimizer at the start of this month. Boy was that a mistake. Not only am I paying MORE overall but my conversions have dropped off a cliff to around 12 per day! I used the recommended CPA estimate, if you are curious.

Can I expect this to return to "normal" and improve over time, or should I turn it off immediately . This is certainly costing me money and business.

Here is a screenshot of my Goal conversions in analytics for the past few weeks [mediaspree.com ] As you can see starting Jan 31st, the day I turned on the Conversion optimizer, my goals are WAY down.


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