I want to tidy up my adwords account, but to make it the best I need to start all over again.
I was thinking that if I did this I would obviously have to start a new Quality Score also. So my rankings would not be as good. How long do you think it would take for the QS to get back to where it was?
Also should I keep the existing/old campaign paused, so that if the rankings do not return, then I can go back to it and regain the old QS?