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Mobile
Help with setting up Mobile
adammiller44




msg:4403378
 1:01 am on Jan 4, 2012 (gmt 0)

Hey guys,

I have been playing with mobile lately and am really getting into it but would love some guidance as to how I can better my account.....

Has anyway done much with mobile and are willing to share some advice....

e.g. what kinds of ad copy works, what kinds of average positions and so on....

thanks so much

Adam

 

Marshall




msg:4403446
 6:45 am on Jan 4, 2012 (gmt 0)

You may want to check this thread Mobile Web Best Practices 1.0 [webmasterworld.com]

Also, Google offers some advice Webmasters Tools Help [support.google.com]

And the is the W3C Mobile Checker [validator.w3.org]

Basic rule - keep it light. And do not use a UA detector and automatically send a visitor to the mobile version of your site. Place a link like "Mobile Friendly" on your regular site and "full Site" on your mobile site as nearly all smart phones can browse full sites. Let the user decide what they want to view.

Marshall

amircat




msg:4403670
 6:20 pm on Jan 4, 2012 (gmt 0)

You can split your Google Mobile from your regular non-mobile traffic.

I would clone your regular adwords account into a mobile and just traffic mobile and exclude mobile from your regular account.

Hope this helps.

adammiller44




msg:4403761
 9:56 pm on Jan 4, 2012 (gmt 0)

awesome guys!

thanks so much

what about ad copy?

do you use a different style of ad copy?

cheers

koncept




msg:4408226
 5:47 pm on Jan 18, 2012 (gmt 0)

The cool thing about writing adcopy for mobile only is that you can be specific.. "Find xyz on your mobile phone!", "Widgets On the Go", or "Mobile Widget Store". As always, experiment.

As far as ad position you may want to bid high enough to get in position 1 or 2. There are generally two ads shown above the organic results.. the rest end up at the bottom.

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