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Google Promoting Hotel Price Ads in Paid Search - Major Update
google adwords, google HPA, google hotel price ads, google travel
alexsel




msg:4397181
 7:35 pm on Dec 12, 2011 (gmt 0)

I don't know how many can replicate this but I searched for 'las vegas hotels' this morning and found Google placing what they call a "comparison ad" at the top of paid search listing, directing people to their recently launched Google hotel finder. You can even do a from price search in the ad.

This is an extremely aggressive move by Google. They will eat up the clicks share for these valuable keywords, drive more traffic to Hotel Finder and ultimately command higher rates that OTA's will have to pay to play. If this strategy works, Kayak is in big trouble. I see the exact same thing happening for Flight searches.


Google does no evil, right?

 

weeks




msg:4397298
 4:15 am on Dec 13, 2011 (gmt 0)

What will be the bottom line impact on airline ticket prices? Kayak was trying to this and Google beat them at it. Happens to a lot of people. It's not certain that G will command higher prices that OTA did or would have.

It's not any more evil than the Packers were evil in kicking the Raider's tail yesterday.

Planet13




msg:4397353
 9:17 am on Dec 13, 2011 (gmt 0)

It's not any more evil than the Packers were evil in kicking the Raider's tail yesterday.


Well, that WAS a pretty evil butt kicking we got on Sunday...

rustybrick




msg:4397391
 12:55 pm on Dec 13, 2011 (gmt 0)

This isn't all that new.

alexsel




msg:4397448
 3:52 pm on Dec 13, 2011 (gmt 0)

This isn't all that new.


Yes, for travel it is. It's been tested in the financial services before but this is brand new. Sure you're not referring to hotel price ads in the Places listings? This is placing a 'comparison ad' at the top of the ad space, directing traffic to hotel finder.

I'll send you a screenshot.

rustybrick




msg:4397636
 2:24 am on Dec 14, 2011 (gmt 0)

April 2011 - [searchengineland.com...]

It is not "new".

alexsel




msg:4397894
 5:20 pm on Dec 14, 2011 (gmt 0)

This link talks about hotel price ads in the Places listings, not in the ads section. I sent you a screenshot on G+ to illustrate the difference.

rustybrick




msg:4398036
 12:17 am on Dec 15, 2011 (gmt 0)

You are right. I am sorry.

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