So my Q3 2011 glossy "performance review" arrived today in the snail mail from Google Adwords. It's a huge waste of glossy print showing me information such as how many impressions and clicks my ads received.
Interestingly enough given that Google has full access to my analytics on these same sites that had adwords running on them, they completely leave out the fact that the AVERAGE USER SESSION time from the traffic they delivered from adwords was FIVE seconds or less!
They don't mention the fact that they still have a disasterous click fraud issue they have never managed to fix.
Why is a company claiming to be as green as they think they are sending out a slick report that weighs over an ounce in ink and paper and gloss? They fluff up the "results" but leave out the obvious - none of the traffic converted to sales.
In the meantime, our relevant link partners for the same sites have grown to just over 200 links and the average user session from those links is over ten minutes long.
these emails and mailed reports always get my clients into a panic...
i hear 'why has our CTR dropped so badly?!? what's our ppc consultant doing!?!?!'
building and running a display campaign is the answer. but the ceo thinks i've fracked up their ppc.
but hey, enough hucksters get between an adwords account and its owner, and G's got to make sure they're hoodwinked. which means they gotta send data. and whatever they send, will cause issues of one type or another.
so i again come full circle, and blame the hucksters who #*$! in the ecosystem, in the drinking water.
We have to get completely away from broad search this is what is killing our stats. I know it stinks and ads to work there isn't time for as it is, but I for the life of me can't stop searches that have no value for me even though I have negative keywords that are "suppose" to stop them.
I have decided this week to start all over and stop all broad search and go directly for the terms "I" feel will convert, or at least bring in better traffic. I guess it is time for me to decide what terms I need and not Google.