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Decreased spend, sales went up - WHY?

5+ Year Member

Msg#: 4353001 posted 8:45 am on Aug 18, 2011 (gmt 0)

A curious phenomenon in my adwords account - I lower the CPC spend by about 50% and find that the sales go up. Does anyone else find this? Surely spending more would mean more sales?




Msg#: 4353001 posted 3:10 pm on Aug 18, 2011 (gmt 0)

Did you lower your overall budget? or did you change your bid prices on keywords. If you changed bids on keywords maybe they're doing better in a lower position. It's also possible it's just a fluke.


WebmasterWorld Senior Member bwnbwn us a WebmasterWorld Top Contributor of All Time 5+ Year Member

Msg#: 4353001 posted 5:21 pm on Aug 18, 2011 (gmt 0)

ads could be running longer as well as the budget isn't used up as fast. Might want to run a report and see what time the sales increased.


5+ Year Member

Msg#: 4353001 posted 10:49 pm on Aug 18, 2011 (gmt 0)

I recently found conversion rate doubled after halving daily spend when I reduced bids when I wasn't touching daily caps.

I've also done some long term analysis on position vs. conversion rate in a uber competitive market and found no significant variance.

my $0.02

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