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Why small businesses use AdWords in a first place?
Suggest one
zenkevich




msg:4333550
 11:21 am on Jul 1, 2011 (gmt 0)

G'day webmasters,

If you'll need to name one reason small businesses use AdWords, what would it be (from their perspective, not ours)?

 

piatkow




msg:4333587
 12:16 pm on Jul 1, 2011 (gmt 0)

Adwords voucher from another supplier - takes away most of the financial risk for a trial campaign.

zenkevich




msg:4333600
 1:05 pm on Jul 1, 2011 (gmt 0)

Good one. But why do they come up with using AdWords in a first place?

KJBweb




msg:4333614
 1:49 pm on Jul 1, 2011 (gmt 0)

Because they want to appear in more prominant positions in the search rankings.

Their webmaster or techie orientated friend may have mentioned it.
Their competitors may be using it.
They might just be crafty b******s!

piatkow




msg:4333658
 3:14 pm on Jul 1, 2011 (gmt 0)

The web is just another advertising channel - G has the best publicity as a route to place ads in this channel.

arieng




msg:4333737
 5:38 pm on Jul 1, 2011 (gmt 0)

If a small business has a website but no traffic, there is no better way to test out the effectiveness of the site than AdWords. It may be expensive, but it is immediate and reliable.

rwilson




msg:4335221
 3:36 pm on Jul 5, 2011 (gmt 0)

"immediate and reliable" is a great way of putting it. It's instant, guaranteed traffic. The quality of the traffic is based on your ad copy and keyword research. If you are a local company you can target your ads to geographic locations.

Chrispcritters




msg:4337191
 10:20 pm on Jul 8, 2011 (gmt 0)

Diversification of advertising.

xari




msg:4337868
 5:41 am on Jul 11, 2011 (gmt 0)

wanting to generate more traffic to their website.

Tropical Island




msg:4338083
 7:16 pm on Jul 11, 2011 (gmt 0)

We started with AdWords when it first came out in 2002(?) as we were already using Goto.com (Overture, Yahoo & now MSN).

It was an instant success for our B&B business. It has been increasingly difficult to maintain a full program with them in the last 18 months because of high first page pricing. We are now using more TripAdvisor/FlipKey & less Google however we can't really be without.

netmeg




msg:4340875
 4:43 pm on Jul 18, 2011 (gmt 0)

Compared to the phone book advertising they used to do, AdWords is still a bargain - and you can actually track it.

Tropical Island




msg:4341226
 2:38 pm on Jul 19, 2011 (gmt 0)

Nutmeg:

I used to sell YP advertising (13 years) in the Ontario market prior to 1987. It was a great product then (& I made loads of money) however I assume the printed issue is like the buggy whip industry now.

After living in South America for more than 20 years I have lost all touch with what's happening up there now.

netmeg




msg:4341259
 3:16 pm on Jul 19, 2011 (gmt 0)

They pretty much sock you coming and going. We actually dropped all but our free listing.

Tropical Island




msg:4341260
 3:17 pm on Jul 19, 2011 (gmt 0)

Sorry, it's netmeg not nutmeg. :-)

mikeavery11




msg:4360947
 6:12 pm on Sep 10, 2011 (gmt 0)

Obviously the quality of the traffic is based on your ad copy and keyword research. If you are a local company you can target your ads to geographic locations.

snoopy1122




msg:4361724
 4:56 am on Sep 13, 2011 (gmt 0)

Reason: To increase sales.

ppcbee




msg:4361788
 7:43 am on Sep 13, 2011 (gmt 0)

Increase traffic, branding and sales

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