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Why small businesses use AdWords in a first place?
Suggest one
zenkevich



 
Msg#: 4333548 posted 11:21 am on Jul 1, 2011 (gmt 0)

G'day webmasters,

If you'll need to name one reason small businesses use AdWords, what would it be (from their perspective, not ours)?

 

piatkow

WebmasterWorld Senior Member piatkow us a WebmasterWorld Top Contributor of All Time 5+ Year Member



 
Msg#: 4333548 posted 12:16 pm on Jul 1, 2011 (gmt 0)

Adwords voucher from another supplier - takes away most of the financial risk for a trial campaign.

zenkevich



 
Msg#: 4333548 posted 1:05 pm on Jul 1, 2011 (gmt 0)

Good one. But why do they come up with using AdWords in a first place?

KJBweb



 
Msg#: 4333548 posted 1:49 pm on Jul 1, 2011 (gmt 0)

Because they want to appear in more prominant positions in the search rankings.

Their webmaster or techie orientated friend may have mentioned it.
Their competitors may be using it.
They might just be crafty b******s!

piatkow

WebmasterWorld Senior Member piatkow us a WebmasterWorld Top Contributor of All Time 5+ Year Member



 
Msg#: 4333548 posted 3:14 pm on Jul 1, 2011 (gmt 0)

The web is just another advertising channel - G has the best publicity as a route to place ads in this channel.

arieng

5+ Year Member



 
Msg#: 4333548 posted 5:38 pm on Jul 1, 2011 (gmt 0)

If a small business has a website but no traffic, there is no better way to test out the effectiveness of the site than AdWords. It may be expensive, but it is immediate and reliable.

rwilson



 
Msg#: 4333548 posted 3:36 pm on Jul 5, 2011 (gmt 0)

"immediate and reliable" is a great way of putting it. It's instant, guaranteed traffic. The quality of the traffic is based on your ad copy and keyword research. If you are a local company you can target your ads to geographic locations.

Chrispcritters

5+ Year Member



 
Msg#: 4333548 posted 10:20 pm on Jul 8, 2011 (gmt 0)

Diversification of advertising.

xari



 
Msg#: 4333548 posted 5:41 am on Jul 11, 2011 (gmt 0)

wanting to generate more traffic to their website.

Tropical Island

WebmasterWorld Senior Member tropical_island us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4333548 posted 7:16 pm on Jul 11, 2011 (gmt 0)

We started with AdWords when it first came out in 2002(?) as we were already using Goto.com (Overture, Yahoo & now MSN).

It was an instant success for our B&B business. It has been increasingly difficult to maintain a full program with them in the last 18 months because of high first page pricing. We are now using more TripAdvisor/FlipKey & less Google however we can't really be without.

netmeg

WebmasterWorld Senior Member netmeg us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 4333548 posted 4:43 pm on Jul 18, 2011 (gmt 0)

Compared to the phone book advertising they used to do, AdWords is still a bargain - and you can actually track it.

Tropical Island

WebmasterWorld Senior Member tropical_island us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4333548 posted 2:38 pm on Jul 19, 2011 (gmt 0)

Nutmeg:

I used to sell YP advertising (13 years) in the Ontario market prior to 1987. It was a great product then (& I made loads of money) however I assume the printed issue is like the buggy whip industry now.

After living in South America for more than 20 years I have lost all touch with what's happening up there now.

netmeg

WebmasterWorld Senior Member netmeg us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 4333548 posted 3:16 pm on Jul 19, 2011 (gmt 0)

They pretty much sock you coming and going. We actually dropped all but our free listing.

Tropical Island

WebmasterWorld Senior Member tropical_island us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4333548 posted 3:17 pm on Jul 19, 2011 (gmt 0)

Sorry, it's netmeg not nutmeg. :-)

mikeavery11



 
Msg#: 4333548 posted 6:12 pm on Sep 10, 2011 (gmt 0)

Obviously the quality of the traffic is based on your ad copy and keyword research. If you are a local company you can target your ads to geographic locations.

snoopy1122



 
Msg#: 4333548 posted 4:56 am on Sep 13, 2011 (gmt 0)

Reason: To increase sales.

ppcbee



 
Msg#: 4333548 posted 7:43 am on Sep 13, 2011 (gmt 0)

Increase traffic, branding and sales

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