In my previous company i started doing PPC but not in detail, I only did keyword research,ads setup and making payment. Rest was managed by my boss but when i left that company around 6 month ago now here i have been asked to do it on fully basis. I am doing good but i have few question which want to clear that will help me increasing my PPC managment.
I asked so many people but they don't have time to teach me then i have decided to educate myself online.
My second question is:- How can i improve the ads position in Google Adwords.?
I want to clear one thing before asking this question that which position is good in PPC and how Google define ads positions. I read somewhere that when the quality scores would be good then Position would be good. Is it right?.
The position that your ad will show in is known as your ad rank. This is determined by multiplying your Max CPC by your QS to get a score. This score is then compared to all other competing ads and the one with the highest ad rank will appear in position 1 and so on. To get a higher position you can either increase bid or increase quality score. Bid is instant, you just raise your max CPC on the keywords in the ad group. Quality score can be raised by improving the relevance of your landing page to the ad and keyword through making changes to your page code and text or through writing morecompelling ads and increasing your CTR.
Let me know if you need more help - it is worth checing out Google Adwords help section and help videos on ad rank.