I am hoping someone will be able to assist me with this question that I am battling to find an answer on. We have multiple adwords campaigns running for a specific website that does various adventure activities. e.g rock climbing, hiking, surfing etc. For example when a person clicks on the google ad for hiking, they get taken to the hiking page and when the submit an enquiry through the form it goes to the thank you page and counts as a conversion. My question is that at the moment there is a thank you page for each activity and it is getting messy. Can each activity divert to the same thank you page with one code snippet? Will the conversions still be able to tell the ads apart and give clear statistics on which ads are leading to a conversion on which page? Please let me know if you need any more clarity. Thanks in advance.
Adwords does not care on which website you put the code for the conversion tracking.
When a user clicks on an ad, the information on which add he clicked is stored in a cookie. When the user then arrives on the webpage where you put the tracking code the conversion is counted and attributed to the ad that is stored in the cookie. This means the information on which ad the user clicked is already stored the moment he clicks on the add.
So you do not need to create a seperate exit page for each ad.