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Is There A Good Primer on Best Practices
Planet13




msg:4319158
 11:45 pm on May 28, 2011 (gmt 0)

Hi everyone:

I admit it; my Adwords campaigns suck...

Is there a good primer on best practices for beginners for getting the most our of your Adwords campaigns?

Maybe even something like a "Top 10 Things NOT To Do In Google Adwords"

I know that is what this forum attempts to be, but I was hoping for something nice and simple on one page.

Thanks in advance.

 

RhinoFish




msg:4319345
 6:09 pm on May 29, 2011 (gmt 0)

there's 1,271 things on my "not to do" list.
my point is, imo, a top 10 list won't suffice.

my answer isn't nice, but it was simple. :-)

Planet13




msg:4319375
 6:55 pm on May 29, 2011 (gmt 0)

...my answer isn't nice, but it was simple. :-)


And it's appreciated.

However, if there is a good book / resource that one could point me to, that would be even more appreciated.

paulguy




msg:4319693
 7:48 pm on May 30, 2011 (gmt 0)

Same question here. I was looking at different books, but they all seem to be written at least a year ago, and from what I see Adwords changes every week or so... So I'm not sure where to go just to get some decent background info.

LucidSW




msg:4319713
 8:42 pm on May 30, 2011 (gmt 0)

There is no simple one size fits all answer as Rhino says. There are some general guidelines and principles but it's not an exact science. While Paul thinks Adwords changes every week, a bit of an exaggeration but they do improve the system bit by bit, the principles of advertising are the same today as when Adwords started years ago.

buckworks




msg:4319733
 9:32 pm on May 30, 2011 (gmt 0)

It's worth working through the tutorials for the AdWords certification, even if you decide not to take the exam.

[google.com...]

[adwords.google.com...]

RhinoFish




msg:4319744
 10:32 pm on May 30, 2011 (gmt 0)

i concur with that, G's tutorials are an excellent source.

their UK gang seems to put on some great webinars as well, watch for them to be announced on the adwords blog.

RhinoFish




msg:4319749
 10:33 pm on May 30, 2011 (gmt 0)

but...
there's driving school where you learn the details.
and then there's getting out onto the track and seeing what works.
problem there is that each track is different.
:-)

Planet13




msg:4319817
 2:17 am on May 31, 2011 (gmt 0)

Thanks for the link to the tutorials.

Anyone else?

alexsel




msg:4320054
 4:41 pm on May 31, 2011 (gmt 0)

There are some best practices examples that every AdWords advertiser should follow. But that's pretty much where it ends. It depends on a number of factors. What's your quality score avg, avg. CPC and CTR?

wheel




msg:4320057
 4:52 pm on May 31, 2011 (gmt 0)

Get the books by andrew goodman and perry marshall. Old, but good primers.

Then buy the book by Brad Geddes. He also has a huge series of videos you can watch online for a couple hundred bucks - excellent resources (probably amongst the best, if not the best).

paulguy




msg:4320061
 5:00 pm on May 31, 2011 (gmt 0)

Thanks! I feel like I have starting point now at least.

vladowsky




msg:4323337
 8:26 am on Jun 8, 2011 (gmt 0)

I learned a lot from adwords small business center
[google.com...]

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