homepage Welcome to WebmasterWorld Guest from 54.163.91.250
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member

Home / Forums Index / Google / Google AdWords
Forum Library, Charter, Moderators: buckworks & eWhisper & skibum

Google AdWords Forum

    
Google's AdPlanner vs. Placement Tool
I have a feeling AdPlanner results aren't what I believe them to be.
shoffy




msg:4316261
 1:46 pm on May 23, 2011 (gmt 0)

I feel a bit silly asking this, but I would appreciate clarification.

The Google Placement Tool returns sites that accept Google Ads via AdSense. Google AdPlanner returns sites that accept advertising, but not necessarily through AdSense. Therefore, the sites you find with AdPlanner might require additional work and that's why AdPlanner provides links to the vendors advertising info page.

Is this correct?

Thank you,

 

RhinoFish




msg:4316280
 2:09 pm on May 23, 2011 (gmt 0)

yep, and there are a few more demographic features, and the output differs because one is simply to find sites, while the others purpose is to do that, but to also devise a media buying plan, including costs and demographic / topic reach.

if you're familiar with the placement tool, looking through the adplanner nav video (6 mins) and you'll see the gist of the other features:
www.google.com/support/adplanner/bin/answer.py?hl=en&answer=172381

for others, <2 mins overview video of what it is:
www.google.com/support/adplanner/bin/answer.py?answer=114984

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Google / Google AdWords
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved