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Google AdWords Forum

Google's AdPlanner vs. Placement Tool
I have a feeling AdPlanner results aren't what I believe them to be.

5+ Year Member

Msg#: 4316259 posted 1:46 pm on May 23, 2011 (gmt 0)

I feel a bit silly asking this, but I would appreciate clarification.

The Google Placement Tool returns sites that accept Google Ads via AdSense. Google AdPlanner returns sites that accept advertising, but not necessarily through AdSense. Therefore, the sites you find with AdPlanner might require additional work and that's why AdPlanner provides links to the vendors advertising info page.

Is this correct?

Thank you,



WebmasterWorld Senior Member 5+ Year Member

Msg#: 4316259 posted 2:09 pm on May 23, 2011 (gmt 0)

yep, and there are a few more demographic features, and the output differs because one is simply to find sites, while the others purpose is to do that, but to also devise a media buying plan, including costs and demographic / topic reach.

if you're familiar with the placement tool, looking through the adplanner nav video (6 mins) and you'll see the gist of the other features:

for others, <2 mins overview video of what it is:

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