Msg#: 4312943 posted 4:22 pm on May 16, 2011 (gmt 0)
Not really, sorry. We've been seeing it on and off all day, and only for a couple of clients. We will have data to pull from soon, though at first glance it doesn't seem to be making much of a difference.
p.s. Can a mod please change "avert" to "advert" in the thread title?
Msg#: 4312943 posted 2:41 pm on May 18, 2011 (gmt 0)
That's going to add even more value to securing the exact-match domain for your main target keyphrase. Not only will it get bolded in the URL line (leading to a higher CTR, and therefore lower CPC) but it will now also potentially be bolded in the title too! (yes, I checked, matching keywords in the domain in the title do get bolded)
I imagine this will widen the cost gap between the smart companies who go with an exact-match domain strategy and their competition...