homepage Welcome to WebmasterWorld Guest from 54.226.173.169
register, free tools, login, search, subscribe, help, library, announcements, recent posts, open posts,
Pubcon Platinum Sponsor 2014
Visit PubCon.com
Home / Forums Index / Google / Google AdWords
Forum Library, Charter, Moderators: buckworks & eWhisper & skibum

Google AdWords Forum

    
Australian Adwords moving to Singapore
Google Management calls this an "upgrade"
tangor




msg:4292198
 5:02 am on Apr 5, 2011 (gmt 0)

One of the anchor-tenants of what was formerly the Irish economic miracle, Google, is moving the administration of Australian AdWords customers to Singapore.

In what could be interpreted as a corporate bet on the future of Irelandís low corporate taxes, the Chocolate Factory told Australian customers of the change on Tuesday.

[theregister.co.uk...]

 

Whitey




msg:4292313
 9:28 am on Apr 5, 2011 (gmt 0)

"Upgrade"

What are they upgrading to ?

I don't what there decisions are internally, but things that strike me about Australia is :

1.The Australian dollar is going through the roof with the commodities boom supporting China. No point in having your cost centre exploding.
2. Australia's GST system can potentially provide advertisers with a 10% disadvantage over other regions - so no point in locating there to get inflated invoices and tax bureacracy management costs.
3. Singapore's corporate tax rate is half of Australia's
4. 27 million English speaking Aussies and Kiwis in the region approx, versus an Anglo/Chinese speaking population, perhaps geared for Chinese servicing of 1.6bn person economy.

Australians are moving offshore in droves with retailing, servicing and manufacturing benefits of 40-50%.

These are just a few of my reasons for Google moving - but i know nothing of the inner workings. Just a hunch.

Still not sure about the "upgrade" though.

tangor




msg:4292317
 9:41 am on Apr 5, 2011 (gmt 0)

Moving offices/management from Ireland to Singapore. Not sure how that is an upgrade, but there it is!

Whitey




msg:4292323
 9:54 am on Apr 5, 2011 (gmt 0)

Sorry - only half my points apply. But it might make interesting reading somehow :)

tangor




msg:4292328
 10:04 am on Apr 5, 2011 (gmt 0)

I have a feeling that Google is looking at financial steps the Irish government may soon take to escape the PIGS acronym (Portugal, Ireland, Greece, Spain) countries failing under the Euro---by raising taxes across the board. However, moving their offices from Ireland to Singapore is significant for Google and will impact a few other countries besides Australia.

jecasc




msg:4292335
 10:26 am on Apr 5, 2011 (gmt 0)

If I undertand this correctly they are not moving the complete Irish Adwords department but only the Australian customers to the Singapore departement. Makes sense, since the timezones are closer.

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Google / Google AdWords
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved