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Competitor using my domain name in title
Is this allowed?

 10:26 am on Apr 4, 2011 (gmt 0)

I have just run a search for "mysite.com" and have found a competitor appearing in the sponsored results.

The title of his ad is simply "mysite.com".

He is obviously trying to pass his site off as mine. Is this allowed ?



 2:58 pm on Apr 4, 2011 (gmt 0)

in the usa, if your name is trademarked, you can file it with G to stop the tm'd text from appearing as text in unauthorized folks' ads (keep in mind that g's tm rules vary by country).


 3:12 pm on Apr 4, 2011 (gmt 0)

They may be using dynamic keyword insertion, where the title is automatically generated by Google, based on your search. Still, you should do as suggested and contact either Google or the advertiser.

Advertising ON your search term is allowed. Advertising USING your term may not be.


 3:31 pm on Apr 4, 2011 (gmt 0)

It's a grey area that I've found doesn't have a clear answer. As mentioned above, I'd definitely file it with Google along with screenshots.


 5:33 pm on Apr 4, 2011 (gmt 0)

Thanks for the advice. Any idea what the best channel is for reporting this to Google ?


 3:15 pm on Apr 5, 2011 (gmt 0)

report to G here:

see the expand "+" boxes near the bottom for your specific situation.


 7:07 pm on Apr 5, 2011 (gmt 0)

keyword insert and broadmatched


 1:34 am on Apr 6, 2011 (gmt 0)

Isn't bidding on domain names as search terms against the rules? I feel like I've done it in experiments, but never for a client.


 5:15 pm on Apr 6, 2011 (gmt 0)

It's not against the rules to bid on domain names as search terms, however they often get a low Quality Score, but not always.

It is putting the domain into the ad text that is the problem - but only if the domain has been reported to goog by a trademark owner.

I bid on a particular domain in google and the owner contacted me asking me to cease. I asked them to take it up with google as they were the ones allowing the practice. So if you want the ads with your domain to stop you need to contact google but be prepared to prove that you have the business name /domain name trademarked.


 8:57 pm on Apr 6, 2011 (gmt 0)

I think it depends on the the page itself.

If you made a page that was a review of a website then a title like this should be ok:

"Review of the new features on example.com"


"Why example.com is a crap website"

That should be ok, IMO

but if you are competing with example.com and you have pages titled

"example.com products"

Then I would have a problem with that since it can be misleading to the consumer.


 9:31 pm on Apr 6, 2011 (gmt 0)

There is a parallel thread at the moment discussing the same subject:


I will repeat some of what I have had said there.

It looks like Google will take action if you have the domain name trademarked and if you are in certain countries.

I don't have the name trademarked and I am in the UK so even if I did google wouldn't do anything anyway.

It is obviously wrong but unless I can get them on another violation the ad wil probably stay. I am not losing any sleep over it, but it will be interesting to see if Google do anything about it.

Frederik Trovatten

 9:23 am on Apr 13, 2011 (gmt 0)

As far as I know, is it not allowed to use Brandname in Ad-text, unless the brand-name is for example "hugo boss" and you sell "hugo boss" stuff.. Using a competitor as a keyword is Okay, as long as it's not writting in your ad text.


 2:14 am on Apr 14, 2011 (gmt 0)

A would-be competitor was doing this with my domain name, even though his clientele and what he sells are different from mine. I guess he just figured he'd scoop up some traffic. This was a while ago, but as I remember I was able to say that he was using a term in his ad that was misleading, since the ad did not point to my domain or offer any info or whatnot about my domain on the landing page. I also contacted the individual and told him to remove my domain name from his ad or I would contact AdWords and he would lose his AdWords account. After whining some, he removed it.


 11:18 am on Apr 14, 2011 (gmt 0)

I reported this violation to Google over a week ago and they appear to have done nothing. Today I contacted the site owner and using HRoth's suggestion I mentioned he was placing his future Google advertising in jeopardy.

That did the trick, he claimed it was a 3rd party who placed the ad but within a matter of minutes the offending text had been removed.

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