Channel01
msg:4286558 | 11:07 pm on Mar 23, 2011 (gmt 0) |
Yeah, it was just a delay in reporting the conversion data though so you shouldn't have ultimately missed tracking any conversions.
I almost had a heart attack when I saw the conversion data in that window but I noticed the conversion rates began to jump fairly dramatically later on in the day.
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LucidSW
msg:4286651 | 2:06 am on Mar 24, 2011 (gmt 0) |
As data is not real-time and there's even a line in your account stating that fact (up to 3 hours delay but other factors may make this longer), it makes little sense to track the current day's data. I think that conversion data is also the lowest priority (ie: is last to get updated) and in most accounts I manage, has the most fluctuation when comparing one day to the next.
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Channel01
msg:4286851 | 2:36 pm on Mar 24, 2011 (gmt 0) |
As data is not real-time and there's even a line in your account stating that fact (up to 3 hours delay but other factors may make this longer), it makes little sense to track the current day's data. I think that conversion data is also the lowest priority (ie: is last to get updated) and in most accounts I manage, has the most fluctuation when comparing one day to the next. |
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Agree but it becomes an issue if you're running something like the Conversion Optimizer that ties your bids to what Google is tracking.
I know the conversions are still being counted in the situation above, but if you see conversion way off during the day it's tough not to go through a fire drill to make sure an inadvertent change wasn't made to the advertiser's site.
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LucidSW
msg:4287007 | 7:20 pm on Mar 24, 2011 (gmt 0) |
It's highly unlikely that Google uses up-to-the-minute conversion data in any of its optimizer calculations so that should not be an issue. The system more likely looks at trends (say the last thousand clicks up to a few days ago or maybe even last week).
I know the reaction is to think "OMG, the change we made yesterday hasn't resulted in sales" and wanting to do something about it. But you need more than a few clicks and one day before seeing a long-term trend to make the proper decision.
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xoogler_sea
msg:4287030 | 8:07 pm on Mar 24, 2011 (gmt 0) |
Totally understand all the above and thank everyone for posting, BUT, we have never seen THAT much data being held back for so long and yes, we did a pixel, site prop fire drill just in case. =)
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