Beginning today, you can choose to target or exclude your ads based on the user’s physical location or the location of interest (for example, the location-specific terms in their search queries). By physical location, we mean the place where the user is actually located, such as “New York City,” instead of the location that’s included in the search query, such as “restaurants in New York”. In addition, we’ve modified the default setting for locations that you don’t want to reach and made it more in line with your requests.
Because the use of advanced location options will limit your ad exposure, we recommend that you use these location targeting settings only when your advertising goals specifically call for more granular controls.
went through all accounts and campaigns and adjusted things yesterday, i've got a range of geo targeting and shipping issues that make different accounts use both the new target and new exclude settings.