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Granular Landing Pages
are they worth the effort?
burcot




msg:4270794
 11:20 pm on Feb 22, 2011 (gmt 0)

Is it worth the effort to build landing pages for low search volume phrases?

Example phrase: "widget installer my town"

Alternative phrase: "widget fitter my town"

In your opinion - is it worth building a landing page using the word fitter rather than installer to boost the relevancy and hopefully the quality score?

The cpc is between 1.50 - 2.00 ($2.40 - $3.20) but the search volume is low.

Ps... I haven't used AdWords in a couple of years and I can't believe how anyone without prior experience could even make it work!

 

LucidSW




msg:4270816
 12:16 am on Feb 23, 2011 (gmt 0)

In short, not worth. PPC is not SEO. Google likely knows that installer and fitter are synonyms. The relevancy portion of your QS, which is about 25%, will likely not be affected.

As for making it work, there is a learning curve, although it seems that curve is getting steeper. That's why many fail. It's not as easy as the search engines would make you believe. Yes, it's easy to just write in some keywords (most use the wrong ones or are way too generic) and write a short ad (most are bland and uninspiring). But to put everything together and generate a profit, that's hard.

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