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How to demystify the quality score mystery?
Questions pertaining Quality Score

Msg#: 4264993 posted 6:31 am on Feb 10, 2011 (gmt 0)

I have perfectly organized agroups for each campaign. Even an adgroup with one keyword and a dedicated landing page for each adgroup but still there is no change for the QS for my keywords. I've had a partial success with this as 30% percent of my keywords have got QS >=5

However, I've noticed that highest the first page bid for a keyword the lower QS you are going to get even if you have the most relevant adgroup, ads, and landing page.

Is there a way I can improve QS for those keywords from 3 or 4 to 5, other then improving the quality of the ads and content on the landing pages.

It is fairly new account, so age of an adword account is a factor?

Also, should I delete the keywords having low quality score if the QS for those keywords doesn't improves over a period of time..




Msg#: 4264993 posted 7:48 pm on Jun 7, 2011 (gmt 0)

Just having a form won't drop your quality score.

Having a form without the appropriate Privacy Policy clearly visible will be a problem though.


Msg#: 4264993 posted 8:04 pm on Jun 7, 2011 (gmt 0)

Can you define "appropriate privacy policy"? I have a privacy policy that I link to off the bottom of the page with the form......should the link be closer to form? I'm also trying avoid paying for that Truste service.....very pricey....but from what I think you're saying, may be worth it. Thanks!


10+ Year Member

Msg#: 4264993 posted 6:11 pm on Jun 25, 2011 (gmt 0)

To me, I don't even bother trying to decipher quality score. I'm sure there are things it is going after to clean up their results. At the same time, I've seen it hit perfectly legitimate sites hard for no reason at all.

I have a friend who is an optometrist and opened her own clinic. It's incredibly nice and their website is a simple, yet attractive site. It's about 7 pages deep, doesn't sell anything in particular, just offers up information on the place, a phone number, and even an online form to setup an appointment.

Yet with that, she's given a 2/10 for most eye exam/optometrist terms in her city. The reasoning is "keyword relevance". She is an optometrist who gives eye exams in the city. I don't know how much more relevant a person can get. She isn't doing anything fishy on her site, isn't trying to sell people on anything other than calling in for an appointment. The terms she targets are "<city> eye exams" and "<city> optometrist".

At some point it's not about relevancy or quality, it's just a sneaky way of making more money. They are obviously pushing out sites for some reason even if they are quality and even if they are highly relevant. In my opinion, the quality score system is nothing more than a way to skirt around certain laws by hiding behind a system they pretend is there to keep up quality.


Msg#: 4264993 posted 9:26 am on Jun 28, 2011 (gmt 0)

'The reasoning is "keyword relevance".'

Then the problem is with the relevance of the keywords, not with the site (especially if the site isn't flagged up as being the reason). Keyword relevance is flagged not by how closely the keywords match the site, but by whether the users deem the ad relevant (by clicking on it). Most likely the ad copy is poor and the keywords improperly managed.


10+ Year Member

Msg#: 4264993 posted 10:57 pm on Jul 4, 2011 (gmt 0)

I have found that if the keyword is relatively broad, you suffer from the one quality score element you have no control over. That factor has to do with how well that keyword has performed across the entire AdWords system. If this is the case in your situation, try using more targeted keywords. Instead of "widgets", use "red widgets", "blue widgets", etc.


10+ Year Member

Msg#: 4264993 posted 6:39 am on Jul 12, 2011 (gmt 0)

As Senator found out changing from one word to two word search phrases increases in some cases the quality score. But what can happen when you change to "green widgets": Google may tell you that now the "the search volume is low", and therefor the ad will not be shown.

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