Msg#: 4254926 posted 12:50 am on Jan 19, 2011 (gmt 0)
What do I have to do in order to claim 'lowest prices' or similiar claims?
I just put that in my ad (it's a correct statement) and it's getting some nice CTR's.
Conversely, a competitor has been saying 'save 70%' but with no proof. Hard to disprove as well though - it's like saying 'save 70% on cars' because they would compare buying a top of the line lambourghini with a ford focus.
Should I just carry on with my ad? How much proof do I need for Google to keep that ad running?
Msg#: 4254926 posted 1:29 pm on Jan 19, 2011 (gmt 0)
I can't do that. Prices of my products are fixed by the manufacturer and it's impossible to change them for anyone retailing the products.
What I have is more products from more manufacturers so I have manufacturers that offer lower prices than their competitors. Most of my competitors deal with say companies A, B, and C. I deal with A,B and C as well as D E and F.
Msg#: 4254926 posted 7:40 pm on Jan 19, 2011 (gmt 0)
You can't use superlatives unless they're supported somehow by a 3rd party source on your landing page (at least, that's the way it used to work) Sometimes you can get away with doing it for a while before they catch on (and if you ARE doing it against policy, you can almost guarantee one of your competitors will probably bust you)
In a case such as you outline, I'd probably try to find a way to say something like "Nobody works harder to bring you the best prices on the market" Only a lot shorter to fit the format.