homepage Welcome to WebmasterWorld Guest from
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Pubcon Platinum Sponsor 2014
Home / Forums Index / Google / Google AdWords
Forum Library, Charter, Moderators: buckworks & eWhisper & skibum

Google AdWords Forum

Ads Displayed Grouped Into Categories (Seeking Specificity)

10+ Year Member

Msg#: 4253001 posted 8:25 pm on Jan 13, 2011 (gmt 0)

Noticed something new this morning down the right rail. I searched for "airline pilots", while logged into Google with location set to our west-suburban Chicago location. The ads were grouped with the following headings:

Related to airline pilot salary
Related to airline pilot costume
Related to airline pilot jobs

Here's a screen shot:
[pwim.com ]

Clearly an attempt to achieve higher relevance from a very general, ambiguous search. Anybody else seen this?



10+ Year Member

Msg#: 4253001 posted 2:39 pm on Jan 14, 2011 (gmt 0)

Looks like I wasn't the only one to spot this new method of Adwords ad display. Here's a post by Mike Higgins of Search Engine People on the same topic:


He explains that Google is essentially segmenting broad/general toward the long tail. This results in fewer page-one slots for each segment, which could make the broad match ad market more competitive, raising CPC required to appear on page one.

Global Options:
 top home search open messages active posts  

Home / Forums Index / Google / Google AdWords
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved