LucidSW
msg:4250130 | 3:58 am on Jan 7, 2011 (gmt 0) |
Thinking about your potential solution, it seems like this would work. All being equal (which of course it would not), that is same QS, the first campaign's budget would run out and the second take over. Since it would have a lower bid, the ads would show in lower position.
I really don't understand why you would want to do this however. If you set a budget of $50 and it runs out, why want to continue running at a lower position? Plus, what do you set the budget of the second campaign to? Maybe you are saying a total of $50 for both so you'd set the first at $40 and the second at $10. That's not exactly what you want (again, don't know why you'd want to) but your total budget maxes at $50.
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BillyS
msg:4250132 | 4:03 am on Jan 7, 2011 (gmt 0) |
This really makes no sense to me. Why not just bid so that your ads run all day long at the highest position possible?
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NatronZero
msg:4250289 | 3:03 pm on Jan 7, 2011 (gmt 0) |
Hi debinz! I would suggest to your client that you increase your budget and run ads all day at a high position like BillyS suggests - at least early on in this new campaign. The reason to do this is so that you can quickly identify high ROI terms and low ROI terms. Once you receive enough data on which to base your decisions, you can spend any budget more effectively moving forward.
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cloudtap
msg:4251925 | 3:54 pm on Jan 11, 2011 (gmt 0) |
Change bids in your main campaign and change the budget of the campaign. If you want to run a new campaign, then do so but know that your QS will decrease and won't have historical click data given in order to influence your adRank
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debinz
msg:4252079 | 8:08 pm on Jan 11, 2011 (gmt 0) |
Thanks for all your replies. I think the best thing for me to do will be to stick with one campaign and get the client to increase budget and / or decrease the bids on the current campaign so they run for longer each day.
Thanks so much.
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