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How best to store Ad results
Wicketywick




msg:4242230
 12:20 pm on Dec 14, 2010 (gmt 0)

Have several campaigns running on Adwords, and am right now busy testing different ads.

Seems like a good idea to store ads and their results for future reference.

Does anybody have a tip how I can best store the data?

 

briggidere




msg:4242482
 10:13 pm on Dec 14, 2010 (gmt 0)

You could export an excel ad report and save it.

Spyglass




msg:4242640
 12:12 pm on Dec 15, 2010 (gmt 0)

or just use Adwords editor

Wicketywick




msg:4242646
 12:41 pm on Dec 15, 2010 (gmt 0)

I just didn't come up a good system for Excel. It could well be that I just approached it wrong.

Adwords editor would get a bit kludged if I left all the ads there. Especially considering that I run more than one account.

RhinoFish




msg:4242720
 4:59 pm on Dec 15, 2010 (gmt 0)

even if you delete them, they remain in the interface. i guess they're too spread out that way? the interface overhaul made it easy to view things like this though - all ads (not all but deleted), all time, sorted by ctr...

netmeg




msg:4242803
 7:53 pm on Dec 15, 2010 (gmt 0)

I just make periodic dumps of my accounts from AdWords Editor, and call 'em up when I need to. But you have to be careful not to accidentally post an old campaign. You can dump out of AdWords Editor into Excel (csv) files - that's probably as good as you're gonna get.

Wicketywick




msg:4243048
 10:42 am on Dec 16, 2010 (gmt 0)

ok, has anybody heard of HyperTracker?

They seem to be offering a tool which Perry Marshall also recommends.

netmeg




msg:4243146
 3:38 pm on Dec 16, 2010 (gmt 0)

Never heard of HyperTracker or Perry Marshall.

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