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Serve adwords based on word order
wheel

WebmasterWorld Senior Member wheel us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4240072 posted 12:51 pm on Dec 8, 2010 (gmt 0)

Let's say I have two phrases:
- Detroit SEO
- SEO Detroit

The first is a company name that I don't want to serve ads on. The second is someone looking for services in an area, and is a good term.

Can I target just the second term?

 

buckworks

WebmasterWorld Administrator buckworks us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4240072 posted 3:41 pm on Dec 8, 2010 (gmt 0)

Yes, you can.

Just add the exact match [Detroit SEO] to your negative keywords for that campaign.

That will keep the unwanted company name out of your mix, then you can use whatever match types you want to go after the other phrase.

wheel

WebmasterWorld Senior Member wheel us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4240072 posted 5:04 pm on Dec 8, 2010 (gmt 0)

Thanks Buckworks!

RhinoFish

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4240072 posted 5:06 pm on Dec 8, 2010 (gmt 0)

-[Detroit SEO]
will only block people who enter 'Detroit SEO' exactly, and nothing more.

-"Detroit SEO"
Would block any search containing 'Detroit SEO'.
So it would block 'Detroit SEO website'.
But would also block 'Local Detroit SEO firm'.

Depending on why you're avoiding their name, trademark or general avoidance for example, you might choose one or the other.

artek

5+ Year Member



 
Msg#: 4240072 posted 7:17 pm on Dec 8, 2010 (gmt 0)

I would be very careful with negative keywords in AdWords because just including word "Detroit" in exact or phrase matching in the negative list may stop all ads containing keyword "Detroit" from being displayed.

Using safer approach you can create separate ad group for exact match [SEO Detroit] to start with.

Then create another separate ad group for phrase matching "SEO Detroit" and run it for a week to harvest the list of matching phases and to see if you have problem with this ad showing in "Detroit SEO".

If not, you are done.

If yes, pick up phrases with traffic and again create separate ad groups for [exact match of each phrase]. This way you will gain full control of keyword phrases containing [SEO Detroit].

RhinoFish

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4240072 posted 3:50 pm on Dec 9, 2010 (gmt 0)

> just including word "Detroit" in exact or phrase matching in the negative list may stop all ads containing keyword "Detroit" from being displayed.

My experience / data tells me this is incorrect info.

netmeg

WebmasterWorld Senior Member netmeg us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 4240072 posted 3:59 pm on Dec 9, 2010 (gmt 0)

Mine too. And I'm an actual Detroit SEO!

Channel01

5+ Year Member



 
Msg#: 4240072 posted 4:57 pm on Dec 9, 2010 (gmt 0)

Well, the negative exact match piece of what artek said is incorrect but setting "Detroit" as a phrase match negative will absolutely prevent any exact/phrase match keywords containing the word "Detroit" from triggering ads.

artek

5+ Year Member



 
Msg#: 4240072 posted 11:27 pm on Dec 9, 2010 (gmt 0)

As I recall, we had problem with keyword [tired].

Adwords showed our [tired] ads for tire (car tire) keyword search results.

When we tried to prevent that and added negative [tire] to the list our ads for our positive keyword [tired] stopped showing up too.

It is hard to notice this if you do not run separate ad groups for every keyword in exact or phrase match.

ivan_huang



 
Msg#: 4240072 posted 1:11 am on Dec 10, 2010 (gmt 0)

You can use the Ads diagnose tool to check if the negative KW influence your other Keywords' running!

Channel01

5+ Year Member



 
Msg#: 4240072 posted 2:05 am on Dec 11, 2010 (gmt 0)


As I recall, we had problem with keyword [tired].

Adwords showed our [tired] ads for tire (car tire) keyword search results.

When we tried to prevent that and added negative [tire] to the list our ads for our positive keyword [tired] stopped showing up too.


Your 'tired' keyword would have been broad match as opposed to exact match if you were getting that type of match behavior.

There isn't a circumstance where you could add 'tire' as a negative and it would prevent your 'tired' keyword from triggering ads. Just not possible.

artek

5+ Year Member



 
Msg#: 4240072 posted 6:58 pm on Dec 11, 2010 (gmt 0)

No, it was exact [tired] match. We noticed this in the past because we use separate ad groups for every keyword or keyword phrase in exact or phrase match.

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