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How to maximize image ad impressions
Mikey85

5+ Year Member



 
Msg#: 4235641 posted 1:25 pm on Nov 27, 2010 (gmt 0)

Hi,

I want to start a banner image adwords campaign in my country, 1 month maximze branding.

What is the best way to get as many impressions of our banners in the adwords display network?

 

RhinoFish

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4235641 posted 4:37 pm on Nov 29, 2010 (gmt 0)

more details needed to answer this question.

without more, answer is:
bid higher
optimize ads and load up more images to get a higher ctr
more ad groups targeting more areas
more tactics employed, remarketing tags then interest areas targeting
more placements
and on and on in a shotgun fashion...

see, my ideas aren't very helpful given the question.
:-)

Mikey85

5+ Year Member



 
Msg#: 4235641 posted 5:19 pm on Nov 29, 2010 (gmt 0)

I have all banner formats running...
Automatic placement targetting...
Automatic bidding...

netmeg

WebmasterWorld Senior Member netmeg us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 4235641 posted 5:33 pm on Nov 29, 2010 (gmt 0)

yea, whatever you do, make sure you are supplying an ad in *every available size* I can't believe how many advertisers don't do this - some big brands who should know better, too.

Mikey85

5+ Year Member



 
Msg#: 4235641 posted 6:10 pm on Nov 29, 2010 (gmt 0)

Do keywords matter with image ads in the display network?

netmeg

WebmasterWorld Senior Member netmeg us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 4235641 posted 5:54 pm on Nov 30, 2010 (gmt 0)

The Display Network works on themes rather than strict keywords. It's not like Search, where you can say "user types this keyword, show that ad" In the Display Network, Google has to figure out #1 what the site displaying the ads is about and #2 what your ad is about. And being an image ad takes away one more bit of information it can use. So, give Google all the signals you can - name your Campaigns and Ad Groups with the theme you're going for - if, for example, you are advertising car repair, name the ad group Car Repair and not Ad Group #4. You don't need as many keywords because it's not a one-to-one match - you just have to make sure your theme is well represented. Again, if you're advertising car repair, you don't want to just use "cars" because that's too broad, and you don't want to use "used cars" because that's not really repair-themed either. You don't have to worry so much about plurals or stemming, just make sure the theme is tight in each ad group.

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