Msg#: 4235641 posted 4:37 pm on Nov 29, 2010 (gmt 0)
more details needed to answer this question.
without more, answer is: bid higher optimize ads and load up more images to get a higher ctr more ad groups targeting more areas more tactics employed, remarketing tags then interest areas targeting more placements and on and on in a shotgun fashion...
see, my ideas aren't very helpful given the question. :-)
Msg#: 4235641 posted 5:54 pm on Nov 30, 2010 (gmt 0)
The Display Network works on themes rather than strict keywords. It's not like Search, where you can say "user types this keyword, show that ad" In the Display Network, Google has to figure out #1 what the site displaying the ads is about and #2 what your ad is about. And being an image ad takes away one more bit of information it can use. So, give Google all the signals you can - name your Campaigns and Ad Groups with the theme you're going for - if, for example, you are advertising car repair, name the ad group Car Repair and not Ad Group #4. You don't need as many keywords because it's not a one-to-one match - you just have to make sure your theme is well represented. Again, if you're advertising car repair, you don't want to just use "cars" because that's too broad, and you don't want to use "used cars" because that's not really repair-themed either. You don't have to worry so much about plurals or stemming, just make sure the theme is tight in each ad group.