Msg#: 4232900 posted 1:26 am on Nov 21, 2010 (gmt 0)
I have an old account that has pulled in lots of traffic from adwords over the years. Now I am baffled on how hundreds of good kws have an average position from 1 to 2, yet they are being held back with "Below first page bid". Can anyone shed some light on this for me please.
Msg#: 4232900 posted 4:13 pm on Nov 22, 2010 (gmt 0)
I believe this is because the system calculates your FPBE from all advertisers, no matter where they advertise. Or when.
For example, you advertise locally. Your FPBE is based on data for the same keyword from ALL advertisers, many of which themselves may advertise only locally. This skews the calculation. Also, I believe the system does not take into account inactive advertisers which can further skew the calculation.
In short, if you show on the first page, especially in a high position as you do but the system says your bid will place you below the first page, don't worry about it. Trust the data you see, not what the system says you should do.