I would like to manage re targeting by myself and not thru a 3rd party company that charges tons of money for it, and I would like to display flash ads that will show last viewed items to the retargeted customers. This is a little complex for me to figure it out by myself.
Does anybody know a freelance person who could help me setup such ads with a one time fee?
Hi Mike, you can now do this right from your Adwords account, and you don't have to even have any campaigns running to start building the list. What you do is in the new interface from the campaigns tab, go to control panel and library on the left, click on that and go to audiences, then you can click on that and define your audience and get the code to put on the particular page that is important to you.
You will only be able to retarget people at google and the google content network, but its pretty fast and easy to get set up.