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This 83 message thread spans 3 pages: 83 ( [1] 2 3 > >     
Adwords Quality Score slap after account reorganisation
I moved some adgroups and split campaigns for better targetting

 6:58 am on Oct 27, 2010 (gmt 0)

Yesterday I made some structure changes to one Adwords account I run.
What I did:
- I am using broad match in many ad groups and now decided to add some of the keywords as exact match with higher bids.
- moved adgroups between campaigns - I had products divided into several campaigns that had the same settings. Wanted to have them all in just one campaign to make it easier to manage.
- once all ads were in one campaign I made 2 copies of the new big campaign and targetted each copy at different locations and languages to be able to play with CPC.

Today I logged in to see how my changes worked and I was extremely surprised to see my QS go extremely down.

Before these changes I had QS of 8-10 for all of my traffic and money making keywords. After these changes my QS went to 3-4 and only some keywords have the default QS of 7.

Now, I cannot really understand what I've done wrong.
I did not disconnect keywords from ads - was moving entire ad groups.
I understand that new copies of the big campaign are new to Google but why the non-copy campaign receive a slap, too?

My website is not affiliate site and I only advertise on Google search and the website itself did not change.

Now, can anyone somehow explain what was done wrong or just give some hint what I've done wrong?



 8:21 am on Oct 27, 2010 (gmt 0)

Hmmmm, I wonder if it's just an across the board QS change as I've made no changes to one of our accounts and today was also hit with QS downgrades for what had been great performing keywords.


 8:24 am on Oct 27, 2010 (gmt 0)

Altho I am an affiliate marketer I run only very high quality campaigns with tons of unique content. I've noticed the same thing overnight. Every single campaign slapped across the board from Q.S. 7-10 to 3-4. No Poor landing page or irrelevant URL warnings just a blanket downgrading of QS. Have logged a query with Adwords support. I'm hoping like hell it's a bug.


 8:35 am on Oct 27, 2010 (gmt 0)

Did my small changes destroy Adwords ecosystem? ;-)

Keyword relevance: No problems. Landing page quality: No problems. Landing page load time: No problems. Quality Score: 3/10.


 8:44 am on Oct 27, 2010 (gmt 0)

idolw, same keyword relevance issues here.

Hopefully this fixes itself soon.


 9:35 am on Oct 27, 2010 (gmt 0)

I'm seeing reports of this phenomenon over at the Adwords support forum as well. It's too early to tell but, based on the available evidence so far it's either: 1. A massive bug or 2. A huge quality score slap.

If I was a betting man I'd wager 65% chance of the former and 35% of the latter. Although Google has improved a bit in recent times by pre-announcing modifications to their QS algorithm, they have a proven track record of releasing the biggest, most far-reaching changes without any notice at all.

When they first launched QS (in 2006 if I recall correctly) they unchained the beast with no warning and let it reign its destruction far and wide without so much as a courtesy email.

Not impressed - in either scenario.


 10:03 am on Oct 27, 2010 (gmt 0)

It's a quality slap all over again.
Better to avoid Google altogether.


 11:53 am on Oct 27, 2010 (gmt 0)

some birds are tweeting it is a bug and they are already working on it. Too many people talking about it lately to believe it is going to stick in my opinion.


 11:58 am on Oct 27, 2010 (gmt 0)

yeah, my gut tells me it's a bug, but my gut's been wrong before :-) It's a bit like turning up for work to see everything in your office has been packed up and put a box. As you are the first to arrive you don't know if you have been fired or not and the boss is not answering his mobile.


 12:11 pm on Oct 27, 2010 (gmt 0)

I hear this is official they had a bug. Must be pretty financially good bug ;-)


 12:12 pm on Oct 27, 2010 (gmt 0)

idolw, do you have a link to the official notice?


 12:23 pm on Oct 27, 2010 (gmt 0)

I do not. Received information from a googler though.


 1:13 pm on Oct 27, 2010 (gmt 0)

Many people are saying that, despite their QS freefall, their SERPS haven't changed. Ran some tests and I'm getting keywords with a QS of 3 appearing on page 1 no problems. I've upped the odds now to a bug at 9 to 1 ;-)


 2:18 pm on Oct 27, 2010 (gmt 0)

Long thread going on about this on Google's Adwords forum too. This is clearly a bug.



 2:28 pm on Oct 27, 2010 (gmt 0)

Just received confirmation via email from my adwords support rep that the QS drop is, in fact, a bug they are working now to resolve. Thank goodness for that and Carpe Diem!


 6:13 pm on Oct 27, 2010 (gmt 0)

Just received confirmation via email from my adwords support rep that the QS drop is, in fact, a bug they are working now to resolve.

Yeah, but remember that AdWords reps are quite clueless when about QS and policy team. All about QS is "no, no" zone for them.

But I honestly hope it's a bug, I see my keywords having reduced QS all across the board.


 6:15 pm on Oct 27, 2010 (gmt 0)

I am probably unforgivably late to the party here, but this is indeed a technical issue. Consider it confirmed

The best information I have at present is that this is a UI reporting issue only, and that ad serving itself is not affected.

I will certainly update when I know more - and please accept my apology on behalf of AdWords for the bad moments you have surely experienced.

To set reasonable expectations, my update will probably be at least several hours in coming. I am one of those folks who waits for at least a couple hours after I first hear 'resolved!' just to make sure that resolved stays resolved.

Again, my apology for all the stress, and for my tardy appearance here to confirm that this is tech issue.

Best to all, and thanks for hanging in there - and rather calmly, too. :)



 12:14 am on Oct 28, 2010 (gmt 0)

Hello again - back with a quick update from a Product Manager colleague who reports:

I can confirm that this issue did not impact serving (i.e., the system has been correctly computing auction-time Quality Score this entire time for ranking and pricing purposes).

This issue was limited to the reporting of Quality Score, and the fix should be live for all within the next 24 hours. For those keywords with a status of Low search volume, the fix should be live within the next few days.

Thank you all for your patience as we resolve this.

To which I would add my own 'Thank you' for your quite notable patience and calmness in this thread!




 12:14 am on Oct 28, 2010 (gmt 0)

AWA, thanks for the update. All I can say is that I'm grateful the engineers responsible for the error back in Mountainview are working on PPC systems - and not in the defence industry ;-)


 12:19 pm on Oct 28, 2010 (gmt 0)

AWA, useful update, thanks.

If this is a reporting issue only - will they re-run billing and refund all overcharges? We clearly have cost up and clicks down in this period.


 9:52 pm on Oct 28, 2010 (gmt 0)

So, it may have started out as a reporting issue, but, in many cases, automated bid software will have kicked in as soon as the first page bid's were cranked up.

I'm in a weird situation in that I raised most of my bids, then reduced them back to normal after 24 hours. My impressions are down somewhere between 31% and 45% of where they were prior to the bid raise.

I've got to wonder if this is a glitch, or, if I've been out priced by competitor's campaigns that are reacting to the new first page bids. My campaigns are definitely going against all the really big PPC players, who do run automated bid software.


 11:55 am on Oct 29, 2010 (gmt 0)

jskrewson: hmm. I wonder how they'll handle a case like yours. You acted on a bug they caused and probably lost money because of it. I guess they'll argue that it wasn't really broken, it just appeared to be broken. Therefor they might see it as your own fault for not double checking and waiting for an official response.

I'm afraid you're on your own - although I feel someone should compensate you...


 9:08 am on Oct 31, 2010 (gmt 0)

I'm seeing this too, and still, even though AWA's post here was more than 24 hours ago...

I'm also seeing a sharp rise in the First Page bid across my account.

Regarding what AWA said "This issue was limited to the reporting of Quality Score", I don't see it that way, it seems that a significant part of these kws weren't triggering ads, so I'm thinking maybe it wasn't just "reporting".



 11:00 am on Oct 31, 2010 (gmt 0)

My average Q.S. recovered to about 70% of what it was before the "bug" hit and seems to have stabilized at that level over the past few days. That seems to be consistent with what other people are repoting across various forums. What is interesting, however, is that I'm getting plenty of clicks from keywords which are significantly below the first page minimum bid. As long as that continues the QS metric is quite meaningless atm. So we certainly haven't witnessed a roll back of the QS update. What we most likely have been exposed to is a botched roll out of an update. But with Google not giving us any real information it's all just speculation.

Tropical Island

 2:19 pm on Oct 31, 2010 (gmt 0)

I'm also seeing a sharp rise in the First Page bid across my account.

I'm also seeing this in my account & on keywords that are totally related to the search.

For example the name of our business is "Some Great Widget". Searches for "some widget" & "great widget" (exactly related to the business & ad) have doubled or tripled for first page placement.

AdWords is becoming very frustrating for a small business.


 7:59 pm on Oct 31, 2010 (gmt 0)

i'm trying to ignore what i'm seeing for qscore and min bid, but as time passes, i'm finding it more difficult. it's eye gagging and mind bending to see low qs for something you know is very relevant, even if they say it's just a display issue. as i add new stuff, i really choke... reminds me of The Clash's "Should I Stay Or Should I Go?" song...

This indecision's bugging me
La indecisión me molesta
If you don't want me, set me free
Si no me quieres, líbrame
Exactly who'm I'm supposed to be
Dígame que debo ser
Don't you know which clothes even fit me?
¿Sabes qué ropa me queda?
Come on and let me know
Me tienes que decir
Should I cool it or should I blow?
¿Me debo ir o quedarme?


 9:17 pm on Oct 31, 2010 (gmt 0)

if you add the time we are wasting constantly micromanaging the adwords account, and the FEAR of touching anything, the lack of support, the way they treat you and all... it's not worth it. each on it's own...


 10:35 pm on Oct 31, 2010 (gmt 0)

I'm still seeing bad Quality Scores through my account. I'm guessing the 24-hour figure AdWordsAdvisor quoted on the 28th wasn't achieved?


 1:02 am on Nov 1, 2010 (gmt 0)

I'm guessing the 24-hour figure AdWordsAdvisor quoted on the 28th wasn't achieved?

Yes and it would be nice if Google kept their customers duly informed. After all, we aren't buying ice creams here. It's our livlihoods we are talking about.


 10:00 am on Nov 1, 2010 (gmt 0)

I expected this issue to be solved by now but no, my quallity scores are still very low for most of my keywords. (usally QS dropped from 7/10 to 4/10)
Google claim ads are showing but thats no true as my impressions dropped down 80%.
As there is no solution jet (and i belive google not intend to do anything)people will slowly start to raise their bids to reach new first page bids and that will be it.
I dont expect nothing from google anymore except to earn good...and dont care at all...

This 83 message thread spans 3 pages: 83 ( [1] 2 3 > >
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