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Google Adwords Moves The Cheese AGAIN
anybody looking at their SQR this morning?
chewy




msg:4211024
 12:41 pm on Oct 4, 2010 (gmt 0)

Trying to do a Search Query Report - this is bedrock stuff - and now it is totally changed.

Ouch.

Anybody got any quick links (clues / witchcraft / etc) as to how to interpret this new stuff?

 

ripthesystem




msg:4211623
 1:23 pm on Oct 5, 2010 (gmt 0)

I can't get it to export campaign/adgroup data with an SQR which makes this very unhandy. The only way I can do it is by running this report from inside each adgroup, which, you know.. only makes this take 5 times longer than it should. WTH is going on over there at Google that they keep breaking stuff that's not broken?

chewy




msg:4212065
 2:55 am on Oct 6, 2010 (gmt 0)

they have to make it "easier"...

meanwhile, there is this weird way to see the SQR report from inside the regular on-line interface.

Keywords tab, and then "view all keywords".

it seems to download fine, although I don't quite know what to trust here.

what is WEIRD is the new green box that says "NEW" when you see it in the interface, rather than in a downloaded CSV type file.

and there appears to be NO documentation on this.

- yes, so it is minor, but it is weird.

ripthesystem




msg:4212438
 4:47 pm on Oct 6, 2010 (gmt 0)

Great. I love it when they add "features" ;-)

If I look at the keywords tab, "view all keywords" I'm seeing that I'm only showing search queries that have 1 or more clicks. The old SQR reports would show search queries that had 0 clicks but 1 or more impressions.

Is there any way to see the zero click queries that I'm missing?

netmeg




msg:4212500
 6:28 pm on Oct 6, 2010 (gmt 0)

The whole reports debacle is one more reason I'm not renewing my AdWords Certification. The whole interface is completely unusable in any browser. I will be SO GLAD when I don't have to deal with AdWords anymore.

chewy




msg:4212512
 7:01 pm on Oct 6, 2010 (gmt 0)

Netmeg,

Are you serious?

How can such a good thing turn into such dreck?

I think you are funning me.

-C

netmeg




msg:4212513
 7:03 pm on Oct 6, 2010 (gmt 0)

I'm not having fun.

Green_Grass




msg:4212829
 5:51 am on Oct 7, 2010 (gmt 0)

Have been out of touch with adwords for the last couple of months.. So I logged in y/day to try and activate some campaigns to check what is happening and I was totally lost.. Couldn't even find simple things like budget / CPC etc etc easily.. Everything has changed. Some tabs are hidden, some don't show the first time..some show after two clicks..I have given up.

Mark_A




msg:4212875
 8:00 am on Oct 7, 2010 (gmt 0)

Netmeg The whole reports debacle is one more reason I'm not renewing my AdWords Certification. The whole interface is completely unusable in any browser. I will be SO GLAD when I don't have to deal with AdWords anymore.


I am surprised, netmeg you have been such a supporter of adwords in the past, and a great help to me personally. What will your future strategy be without adwords, do you think it can be viable to advertise online without the big google?

chewy




msg:4212926
 9:55 am on Oct 7, 2010 (gmt 0)

For whatever reason, most forms of sanity seem to be in the process of leaving the building.

Personally, I wish that Google Adwords would just go ahead and hire Netmeg (and / or some other heavyweights in the field that we all know and love) and put them in charge.

And here's one of my very favorite quotes:

Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.

Margaret Mead - US anthropologist & popularizer of anthropology (1901 - 1978)

webdevfv




msg:4213009
 1:12 pm on Oct 7, 2010 (gmt 0)

It's a strange business model that involves implementing new practices in order to obfuscate your customers and alienate many small business types who simply haven't the time to update their knowledge of this behemoth.

If it wasn't obvious a year or so ago, then it certainly has become crystal clear now that Google is not interested in the small business and only wants corporate clients or those who deal through agencies.

I'm just wondering whether it's worth it anymore as the ROI just doesn't justify the amount of effort put in.

chewy




msg:4213032
 1:35 pm on Oct 7, 2010 (gmt 0)

About 16 months ago I had lengthy conversations with google adwords employees who "wanted my business" and they were very agressive about it.

We were spending like 5K per month and it was revealed to me that this was about the bottom limit - and they would be happy to help me out.

Now, I am spending 10X that much and they have NEVER returned a phone call to me.

others in other divisions of where I work spend maybe 10X more and claim they spend more of their time educating the new Google employees than getting any value out of the relationship. (and they keep spending the money because they know, as do many of us, that there is good ROI if you know what you are doing!)

all the agents I knew (we had a nice relationship) have all disappeared - their phone numbers are disconnected and they do not reply to their emails.

this is just plainly astounding.

wish I was at SMX to get the backstory from an actual Google Employee (or ExGoogle)- or maybe they don't go to conferences anymore as well?

netmeg




msg:4213230
 4:23 pm on Oct 7, 2010 (gmt 0)

Unfortunately they are so focused on acquiring new business (blanketing the earth with $100 vouchers - which have become the AOL disks of the 21st century) that they are stupidly neglecting their existing base. Things like support being blown off to user forums, features that don't enhance but get in the way, adding things most people don't want and not improving the things they do. It's pretty near a crime in my book allowing Joe User to sign up and try to use the current product as it stands today.

But it's what we're stuck with.

scottsonline




msg:4215378
 9:38 pm on Oct 11, 2010 (gmt 0)

Netmeg I 100% agree. The current adwords is a crime in many ways.

Im spending about $500 a day. With all the google advice and help the time on site for an average glcid is about half of what it is from normal visitors, the conversions are 1/7th. Non paid clicks to the same pads covert at the same normal higher rates.

All we can figure is about 40% of the clicks are competitors or automated. Worse we can't get any help from google that is meaningful

chewy




msg:4238436
 7:08 pm on Dec 3, 2010 (gmt 0)

so um, has anybody got a better answer than the gutted SQR type report that we can now get?

the current version(s) differ by over an order of magnitude.

it doesn't even seem to show the automated broad match stuff that used to show me what terms to use as negatives. this was a great value. there has to be a better way!

steve40




msg:4238501
 9:37 pm on Dec 3, 2010 (gmt 0)

i checked my adwords account last month was going to run some campaigns I ran last year in November and December and just found it so confusing with all the changes decided to not bother and started up a facebook campaign, few small local businesses I helped last year same thing, they were looking to me for help and I had to say no, I am sure for some it must be better but for others just a plain old mess seems like spaghetti in never ending loop.

Also came up during last local Chamber meeting they all seemed to go back to traditional advertising newspapers and radio so maybe not just me

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